Director, Digital Media

Media Strategy & Performance Marketing

The Director of Digital Media is responsible for leading the strategic planning, execution, measurement, and optimization of paid media investments across Auberge Collection's brand and portfolio of luxury properties.

Ensure media planning reflects a holistic, omnichannel perspective, understanding the interplay between digital, offline, direct, and indirect channels and their collective impact on business performance.

Lead annual media planning processes and provide strategic recommendations for budget allocation across brand and property-level investments.

Identify opportunities to improve efficiency, effectiveness, and return on media investment through ongoing optimization and performance analysis.

Conduct direct media negotiations and placements with publishers and partners as required.

Agency, Vendor & Publisher Management

Lead and manage relationships with media agencies, technology vendors, publishers, and strategic partners across North America and EMEA.

Evaluate and recommend new technologies, partners, and solutions that support evolving business objectives.

Oversee platform relationships and operational management for media technology solutions, including Adform and related ad-serving infrastructure.

Analytics, Attribution & Measurement

Define and oversee media measurement frameworks that provide clear visibility into campaign performance, customer acquisition, and business impact.

Lead attribution modeling efforts to better understand channel contribution and optimize investment decisions.

Translate complex datasets into actionable insights that inform marketing, revenue, and executive decision-making.

Partner closely with digital analytics, business intelligence, and commercial teams to ensure measurement accuracy and alignment.

Develop executive-level reporting and performance reviews highlighting key trends, opportunities, and recommendations.

AI Strategy & Innovation

Lead the development and execution of Auberge's AI strategy as it relates to marketing, media, search visibility, and customer acquisition.

Maintain deep expertise in emerging AI technologies and evolving search ecosystems, including SEO, Generative Engine Optimization (GEO), and AI-driven discovery platforms.

Identify, test, and scale innovative AI applications that improve operational efficiency, media performance, personalization, and guest acquisition.

Establish an ongoing test-and-learn framework that evaluates emerging technologies and marketing innovations.

Budget Management & Financial Oversight

Manage brand and property-level media budgets across all channels and markets.

Conduct monthly budget reviews, invoice reconciliation, and financial tracking to ensure spending accuracy and accountability.

Monitor actual performance against forecasts and provide recommendations for budget reallocation when necessary.

Partner with finance and commercial leadership to support annual planning and forecasting processes.

Education, Training & Cross-Functional Leadership

Serve as the organization's media and AI subject matter expert, providing guidance to field, property, and corporate teams.

Develop and deliver educational programs that improve understanding of media strategy, performance measurement, attribution, and emerging technologies.

Collaborate with digital, commercial, revenue management, brand, and property leadership teams to ensure alignment of marketing investments with business goals.

Support executive leadership with strategic recommendations informed by performance data, industry trends, and emerging technologies.

Core Competencies & Skills

• Media Strategy & Performance Marketing Expertise
• Advanced Analytics & Measurement
• Marketing Technology & AI
• Leadership & Communication

About Auberge Collection

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service.

About Friedkin

Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Pay

$150,000 - $180,000 base salary

Schedule

Full-time position, remote work possible in Bethesda, MD or New York City.