Director, Digital Media & Communications

Responsibilities

• Develop and execute a comprehensive social media strategy for the corporate communications accounts of the New York Times, leveraging social media to tell our story and responding to relevant trends.
• Manage our corporate communications social channels, creating compelling content, monitoring conversations, and working closely with colleagues across the communications team to surface relevant topics.
• Assist in the development and execution of social media rapid response plans during crises, breaking news, or sensitive issues, drafting, creating and posting approved rapid response content (e.g., statements, FAQs, reactive posts, short videos and other creative formats) across various social platforms, ensuring accuracy and brand consistency.
• Craft a nuanced social media issues management strategy for the New York Times, adhering to approved messaging and brand guidelines.
• Monitor engagement and sentiment on rapid response posts, providing real-time feedback and insights.
• Provide after action reports summarizing the effectiveness of your strategy.

Qualifications

• 10+ years of experience working in social and digital media and rapid response and issues management communications for a high profile organization.
• Deep understanding of current events and how narratives evolve across social and digital media platforms.
• Experience developing and executing successful social media strategies with a understanding of online community dynamics and brand reputation management.
• Proficiency with social media management platforms and social listening tools.
• Exceptional writing and editing skills; proficiency with using creative formats and tools, including video, to share information across social platforms.
• Demonstrated stakeholder management skills, with experience developing consensus and alignment on a strategic point of view across a diverse and matrixed organization.