Digital Media Director

About the role

The Digital Media Director will serve as a key member of the newsroom leadership team, reporting directly to the Director of News & Multiplatform Content. This role is responsible for leading WGN's digital content operation, audience growth strategy, social media initiatives, and streaming/CTV content execution. The Digital Media Director plays a critical part in shaping editorial strategy, driving multiplatform innovation, and ensuring seamless integration between broadcast, digital, streaming, mobile, and social platforms. The ideal candidate is a collaborative leader who can think strategically, execute operationally, develop talent, and drive accountability through clearly defined goals and measurable results.

Responsibilities

• Lead WGN-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom leadership team.
• Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.
• Direct digital coverage during breaking news, severe weather, and major events.
• Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.
• Lead WGN+ and streaming initiatives, identifying opportunities for live and original content.
• Supervise Digital Producers and digital staff, providing coaching, performance management, and professional development.
• Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.
• Provide regular feedback, performance evaluations, and development opportunities for staff.
• Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.

Requirements

• Bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.
• Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.
• Demonstrated success driving audience growth and managing high-performing teams.
• Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.
• Excellent editorial judgment, communication, organizational, and leadership skills.
• Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.
• Experience working across broadcast, digital, social, and streaming platforms preferred.

Pay

Salary range: $100,000 to $130,000 annually.

Benefits

• Medical (with multiple plan options), dental, and vision insurance.
• Paid time off.
• Paid parental leave.
• Life insurance.