DIRECTOR OF DIGITAL

Responsibilities

• Lead comprehensive communications audits for new and existing clients.
• Evaluate brand voice, content architecture, digital presence, competitive positioning, and audience engagement.
• Translate audit findings into actionable content and design strategies.
• Define channel strategy, messaging hierarchies, and tone of voice guidelines.
• Develop strategic frameworks for organic and paid campaigns.
• Oversee integrated campaigns across brand, web, social (organic and paid), editorial, and email channels.
• Collaborate with Creative Director, designers, copywriters, and developers to ensure strategic cohesion.
• Maintain strong client relationships and support account growth.
• Monitor performance data and lead monthly reporting.
• Pitch new opportunities for campaign extensions, creative partnerships, and audience development.

Qualifications

• 7+ years of experience in digital strategy, brand communications, or integrated marketing.
• Deep knowledge of the contemporary art world, cultural institutions, and mission-driven brands.
• Demonstrated experience conducting brand or communications audits.
• Exceptional written communication skills across strategic, editorial, and client-facing registers.
• Fluency in analytics platforms and paid media buying models.
• Experience with our stack: Google Workspace, Basecamp, Figma, Sanity, Notion, Webflow, Claude.

About Us

Digital Counsel is a full stack creative agency led by strategists and artists to service museums, foundations, and nonprofits alongside mission-driven global brands. Our New York-based team builds brands, digital ecosystems, and social media campaigns for art organizations ready to expand their reach. We make videos, too. Together, these disciplines allow us to build cohesive, culture-driven campaigns that connect art, technology, and audience in meaningful ways.

What We Offer

This role begins with a one-month contract engagement, with the expectation of transitioning to a full-time salaried position with benefits for the right candidate. Compensation for the initial contract will be commensurate with experience.