Director of Demand Generation

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Remove boilerplate. We need to parse the posting. Full-time, Salaried Marketing & Sales Reports to: VP of Marketing Location: Remote Then description: Saltbox makes... etc. We need sections: About the role (maybe a brief description). Responsibilities (list of duties). Requirements (maybe experience). Qualifications (maybe education? Not present). Skills (maybe specific skills). Benefits (list). Pay (range). Schedule (maybe full-time). The posting says full-time salaried. So schedule: Full-time. We need to preserve all substantive info. Let's extract content. About the role: Could be the introductory paragraph: "Full-time, Salaried Marketing & Sales Reports to: VP of Marketing Location: Remote Saltbox makes the hardest parts of running a small online business simple. Our workspaces bring together flexible warehouse suites, offices, and hands-on logistics support, all designed to help eCommerce entrepreneurs scale with confidence. Our members run businesses across Fashion & Apparel, Health & Beauty, Electronics, Household Goods, and more. When you join Saltbox, you're not just joining a company, you're helping real small business owners in your own backyard succeed. Saltbox grows on demand: the leads, tours, and pipeline that keep our buildings full, move members into logistics services, and make a new market launch land. This is a newly created seat at the center of that engine. To start, this is a player-coach role. You'll design the systems and coach the team, and also run tactical work yourself while the team is small. Your job is to define and build demand generation for scale, the systems, the launch strategy, and the team bench it needs. We're opening new markets and growing services revenue at the same time, and both depend on a demand engine that doesn't yet exist in a repeatable form. You get to build it, the strategy, the launch playbook, and the team." That's a lot. Could be About the role. Responsibilities: The "What the job looks like" and "What you will own" sections list responsibilities. Let's extract bullet points: From "What the job looks like": This role sits where three things meet: the demand that keeps stabilized buildings full, the strategy that makes a new market launch land, and the team and systems that make both repeatable rather than one-off. You're translating revenue goals into a pipeline plan, shaping how content and campaigns drive services adoption alongside occupancy, and building the bench underneath you so demand generation scales. Then "What you will own": sub-sections: Strategy and planning - Set the demand strategy across owned, paid, and partner channels that keeps buildings full and backfills churn - Translate company revenue goals into a pipeline plan you can defend in front of leadership - Keep campaigns, content, and launches working as one strategy, not disconnected efforts Market launches - Own the go-to-market campaign for every new market and building, from plan through results - Set and manage the launch budget across digital, traditional, and partnership spend - Build each launch plan with the local team so it fits real market conditions Team and partner leadership - Manage and coach your direct reports as the team grows from a lean start - Hold the digital and content agencies to the same standard as the internal team - Run hands-on onboarding for each new hire and partner until they're fully ramped - Set clear KPIs for reports and partners alike, and review progress against them on a regular cadence Pipeline, analytics, and AI - Own the marketing pipeline numbers and report them to leadership weekly, monthly, and quarterly - Oversee paid and owned performance, optimizing for lead volume and cost per lead - Direct which recurring workflows (reporting, content drafting, campaign ops) get handed to AI agents - Partner with Revenue Ops to keep lead scoring, funnel stages, and reporting accurate - Step into the tactical work yourself where gaps exist while the team is small That's responsibilities. How we measure success: list of metrics. Could be part of responsibilities or separate? Might be considered "How we measure success" but not a required heading. Could be included under Responsibilities as additional bullet? But we can maybe include as part of Responsibilities or separate "Performance metrics". However headings limited to given list; we could put under Responsibilities. Who thrives here: traits. Could be part of Requirements or Skills? Might be "Who thrives here" as cultural fit; could be placed under Requirements or maybe under Skills? Probably under Requirements (behavioral). But we have separate sections: Requirements, Qualifications, Skills. We need to decide what goes where. What you bring: list of qualifications/experience. - 7+ years in demand generation or growth marketing, with at least 2 years managing people - You don't just use AI yourself, you raise the AI fluency of the team you lead. We expect concrete examples of what you've shipped and who's better at AI because of you. - Experience owning a lead and revenue number (MQLs, SQLs) you were accountable to - A market launch or cross-channel campaign you planned and ran, with metrics to back it up - Strong with campaign analytics across paid, organic, website, and email - Comfortable as a player-coach, hands-on yourself while the team is small That's qualifications/skills. What we offer: benefits list. - Medical coverage, 100% covered for two Aetna plans, or a low premium for PPO - Dental and vision covered at 100% - 401K plan options - Company-paid long-term and short-term disability and life insurance - Paid holidays, vacation time, sick time, and paid parental leave - Learning and professional development budget How we work with AI: description about AI usage; could be part of Skills or maybe a note but not required heading. Ready to apply: includes pay range: base pay range of $160,000-$190,000, depending on location. Also mentions full-time salaried position. Thus schedule: Full-time. Now we need to output HTML with sections only if content exists. We'll have:

About the role

... (intro paragraph)

Responsibilities

• ... each bullet

Requirements

maybe include "Who thrives here" traits? Or maybe "Requirements" includes experience and traits. But we also have Qualifications and Skills sections. Could split: Requirements: experience (7+ years, managing people). Qualifications: maybe education? Not present. Could omit Qualifications if no content. Skills: list of specific skills (AI fluency, campaign analytics, player-coach, etc). But we need to avoid empty headings. Better: Use Requirements for the experience bullet list (7+ years, managing people, owning lead/revenue number, market launch experience). Use Skills for the specific skill set (AI fluency, campaign analytics, player-coach). Use Qualifications maybe omitted. But we need to follow instruction: "Prefer a few substantive sections over many thin ones." So maybe combine Requirements and Qualifications into one? But headings are fixed; we can omit sections if no content. So we could have About the role, Responsibilities, Requirements (includes experience and traits), Skills (includes specific skills), Benefits, Pay, Schedule. Let's decide: About the role: intro paragraph. Responsibilities: all duty bullets. Requirements: experience bullets (7+ years demand gen/growth marketing, 2 years managing people, owning lead/revenue number, market launch/cross-channel campaign with metrics). Also maybe "Who thrives here" traits? Could be included but it's more about cultural fit; but we can include as part of Requirements. Skills: AI fluency raising team, campaign analytics across paid/organic/website/email, comfortable as player-coach hands-on. Benefits: list. Pay: salary range. Schedule: Full-time. Now we need to ensure we don't include boilerplate like "Full-time, Salaried Marketing & Sales Reports to: VP of Marketing Location: Remote" - we can incorporate location remote maybe in About the role? But we can drop location line as minor metadata? The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." So we can include location remote in a short p maybe under About the role? But we already have About the role paragraph; we could incorporate "Location: Remote" there. However the instruction says "fold minor metadata into a short

or drop it." So we could add a

Location: Remote

after About the role? But we already have About the role paragraph; maybe we can add a short p after it. But we also have "Full-time, Salaried Marketing & Sales Reports to: VP of Marketing". That's also metadata; we could incorporate into About the role or schedule. Better: Keep About the role paragraph as the descriptive text; then add a short p for "Reports to: VP of Marketing | Location: Remote". Then schedule section will indicate Full-time. Let's craft. Now produce HTML. We must not include markdown fences. We'll output:

About the role

Saltbox makes the hardest parts of running a small online business simple. Our workspaces bring together flexible warehouse suites, offices, and hands-on logistics support, all designed to help eCommerce entrepreneurs scale with confidence. Our members run businesses across Fashion & Apparel, Health & Beauty, Electronics, Household Goods, and more. When you join Saltbox, you're not just joining a company, you're helping real small business owners in your own backyard succeed. Saltbox grows on demand: the leads, tours, and pipeline that keep our buildings full, move members into logistics services, and make a new market launch land. This is a newly created seat at the center of that engine. To start, this is a player-coach role. You'll design the systems and coach the team, and also run tactical work yourself while the team is small. Your job is to define and build demand generation for scale, the systems, the launch strategy, and the team bench it needs. We're opening new markets and growing services revenue at the same time, and both depend on a demand engine that doesn't yet exist in a repeatable form. You get to build it, the strategy, the launch playbook, and the team.

Reports to: VP of Marketing | Location: Remote

Responsibilities

• Set the demand strategy across owned, paid, and partner channels that keeps buildings full and backfills churn
• Translate company revenue goals into a pipeline plan you can defend in front of leadership
• Keep campaigns, content, and launches working as one strategy, not disconnected efforts
• Own the go-to-market campaign for every new market and building, from plan through results
• Set and manage the launch budget across digital, traditional, and partnership spend
• Build each launch plan with the local team so it fits real market conditions
• Manage and coach your direct reports as the team grows from a lean start
• Hold the digital and content agencies to the same standard as the internal team
• Run hands-on onboarding for each new hire and partner until they're fully ramped
• Set clear KPIs for reports and partners alike, and review progress against them on a regular cadence
• Own the marketing pipeline numbers and report them to leadership weekly, monthly, and quarterly
• Oversee paid and owned performance, optimizing for lead volume and cost per lead
• Direct which recurring workflows (reporting, content drafting, campaign ops) get handed to AI agents
• Partner with Revenue Ops to keep lead scoring, funnel stages, and reporting accurate