Director of Demand Generation
About the role
Why Join Ivo? Contracts are the oldest business technology in human history. They allow us to collaborate: they define what we promise each other, how we work together, and what happens when things go wrong. Ivo builds AI products that helps companies like Meta, Uber, IBM, Intel, DoorDash, Mitsubishi Electric, and Coinbase solve their most difficult contracting problems. We think that large language models have created an opportunity to fundamentallyately change how businesses collaborate with each other. At Ivo you will work on challenging problems with colleagues who have high standards for each other, move fast, and care deeply about their craft.
The Opportunity You will own Ivo's demand generation engine, with direct accountability for qualified pipeline. This is a high-autonomy, high-impact role built around two things: performance marketing and pipeline-driving campaigns. On performance, you will own paid channel strategy and execution, from budget planning and pacing, to audience design, creative testing, and optimization. On campaigns, you will plan, build, launch, and measure integrated programs end to end, each one designed to produce pipeline rather than vanity metrics. You will inherit a working demand engine and real budget, and partner daily with Sales, Product Marketing, and RevOps to keep the marketing-to-sales funnel improving. If you are the kind of marketer who builds your own dashboards, treats every campaign as an experiment, and would rather kill an underperforming channel than defend it, this role is made for you.
Responsibilities
- Own paid acquisition strategy and execution across Paid Search, Paid Social, Out-of-Home, Sponsorships, CTV, and emerging channels. This includes partnering and leading our agency on planning, forecasting, budget pacing, audience design, and creative testing.
- Design and run integrated campaigns end to end: concept, audience, offer, landing page, copywriting, paid amplification, sales enablement, and post-campaign analysis.
- Own the marketing-to-sales funnel with Sales and RevOps, using lead quality, conversion rates, and pipeline progression as your scoreboard, not MQLs.
- Develop segmentation and targeting strategies for in-house legal buyers: General Counsel, legal ops leaders, and the CFOs and COOs who sign off on legal tooling.
- Run rigorous experimentation and incrementality measurement, and turn what works into repeatable playbooks across channels and segments.
- Build AI-enabled workflows for creative production, targeting, reporting, and optimization that let you operate like a team several times your size.
- Beyond the core paid engine, test new motions across ABM, events, partnerships, and outbound-assist programs, doubling down on what produces incremental pipeline.