Director of Demand Generation

About the Role

Advantage HQ is hiring a Director of Demand Generation to build and own the B2B marketing engine. This role will create a coordinated revenue system integrating content, paid acquisition, lifecycle marketing, and sales outreach to convert inbound demand into high-quality pipeline and revenue.

Responsibilities

• Build the demand generation strategy: define priority segments, buyer profiles, channels, campaigns, and targets for qualified meetings, opportunities, pipeline, and revenue.
• Turn the CRM into a revenue engine: lead segmentation, reactivation, and nurturing of the existing database with differentiated journeys for inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts.
• Improve inbound quality and conversion: analyze campaigns, messages, audiences, and offers to optimize landing pages, qualification flows, lead routing, nurture programs, and retargeting for high-quality opportunities.
• Build the B2B content and case-study engine: oversee production and distribution of founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns to build authority and support sales.
• Align marketing with setters and sales: ensure leads are prioritized correctly, outreach is relevant, and marketing programs support active opportunities with a clear feedback loop for continuous improvement.

Qualifications

• Commercially minded B2B marketer focused on revenue, not activity.
• Experience building or operating demand generation programs for high-value B2B services or software.
• Strong understanding of CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment.
• Strategic and hands-on: able to diagnose funnels, write campaign briefs, review messaging, inspect CRM workflows, analyze performance, and manage execution.
• Comfortable operating in fast-moving environments with incomplete information and using AI to enhance research, analysis, content production, personalization, and campaign execution.
• Takes ownership: proactive, results-driven, and avoids confusing activity with outcomes.

Experience We Value

• Significant experience in B2B demand generation, revenue marketing, or growth marketing.
• Experience generating pipeline from U.S. or international enterprise buyers.
• Strong understanding of CRM, lifecycle marketing, and marketing automation.
• Experience working closely with setters, SDRs, account executives, or closers.
• Evidence of measurable pipeline and revenue impact.
• Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries.
• Strong written communication and analytical ability.
• Experience managing small teams, contractors, or cross-functional execution.

Benefits

• Opportunity to build a major commercial function from the ground up with significant demand, an extensive CRM, and strong proof of performance.
• Freedom to redesign systems, introduce new channels, and use AI across the organization.
• Direct access to the Founder and sales leadership.
• Potential to grow into broader ownership of revenue marketing and B2B growth.

Pay

$150,000 - $280,000 USD total annual compensation, including base salary, performance bonus, and equity.

Schedule

Fully remote. Open to candidates globally, with a strong preference for candidates based in the Philippines.