Director of Creative Media & Content Strategy

About the Department

The mission of the NC State University Department of Athletics is to prepare student-athletes to compete at the highest level and to inspire them to be leaders now and for the future by providing the best environment to achieve their athletic, academic, and personal aspirations as well as providing support for the professional development of our coaches and staff, all within the role of the greater institutional relationships to the University.

The NC State Football program is a Division 1A FBS program in the Atlantic Coast Conference (ACC) within the National Collegiate Athletic Association (NCAA).

Responsibilities

• Serve as the primary creative director responsible for overseeing all creative content (video, photography, graphic design, social media) ideation, creation, and delivery strategies for the football program.
• Coordinates the creative direction, ideation, plans, estimates and timetables for football content.
• Creation and distribution on social media channels, website, video boards and other external facing channels.
• In collaboration with other athletic external units, help direct and guide messaging strategy and storytelling for the football program.
• Coordinates the main creative content calendar for football, including sponsored content.
• Oversight of all football day-to-day and game-day creative operations and content collection – including but not limited to practices, workouts, team travel, in-game, pre-game & post-game.
• Collaborate with coaching staff to produce internal highlight and motivational content.
• Collaborate with recruiting staff to produce intentional and innovative content for the player acquisition process.
• Coordinates the organization and archiving of all yearly creative content into athletic department storage platforms.
• Oversight of the student creative intern program to include selection and onboarding, expectations and compliance, mentoring, training and development.
• Oversee the forecasting, creating and tracking of the football creative budget.
• Purchasing and inventory of all equipment, technology, materials, and supplies.
• Follow all compliance-related rules of NC State University, NCAA & ACC.

Requirements

• Bachelor’s degree and minimum of two years of video production experience related to area of assignment or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
• Two years of experience capturing and editing football video content at the collegiate or professional level.
• Knowledge and experience with Adobe Creative Suite.
• Knowledge and experience with professional camera equipment.
• Knowledge and experience archiving creative content (photo, video, graphic) using ShareBrowser or similar software.
• Understanding of NCAA rules and regulations.

Preferred Qualifications

• Proven success producing creative and innovative multi-media content.
• Experience in a wide range of multi-media production platforms (websites, social media, animation, video and graphic design).
• Knowledge of a collegiate athletics department and the NCAA structure.

Benefits

• Medical, Dental, and Vision
• Flexible Spending Account
• Retirement Programs
• Disability Plans
• Life Insurance
• Accident Plan
• Paid Time Off and Other Leave Programs
• 12 Holidays Each Year
• Tuition and Academic Assistance
• Childcare benefits
• Wellness & Recreation Membership
• Wellness Programs