Director of Creative Content

About the Role

This position is responsible for all facets of athletics video, digital, and social media areas. Extensive knowledge of social media platforms and social media engagement is required.

Responsibilities

• Develop and execute the comprehensive plan for Campbell Athletics Social Media accounts, including social media calendars and creative content implementation.
• Guide all Campbell Athletics individual sport social media accounts, ensuring each aligns with the standards and branding of the athletics department.
• Serve as the creative content lead with oversight of full-time department members, graduate and student assistants, and interns.
• Act as the point of contact for all social media technology implementation and management, including Facebook, Twitter, Instagram, and content creation in Adobe Suite.
• Organize, assign, and execute graphic and video coverage for Campbell Athletics.
• Collaborate with external-facing departments such as marketing, communications, ticketing, sponsorships, broadcasting, revenue generation, and branding to support Campbell’s digital outreach.
• Assist the Senior Associate AD for Marketing, Communications, and Branding with digital brand and asset management.
• Recruit, organize, schedule, and mentor student workers and interns for the digital media department.
• Compile and report analytics for Campbell Athletics social and digital media.
• Maintain and execute the budget for the digital media department.
• Maintain a professional appearance and demeanor at all times.
• Uphold and abide by Campbell University policies and procedures, including Title IX and Information Security (e.g., HIPAA, FERPA, and other state and federal mandates).
• Other job-related duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Requirements

• Bachelor’s Degree required.
• 4 years of experience working in an intercollegiate athletics department or professional sports environment (preferred).
• Experience shooting video of athletic contests and using video editing programs.
• Experience working with website editing programs.
• Experience using social media for the marketing and promotion of athletic programs.

Skills

• Ability to communicate effectively through both oral and written channels.
• Strong interpersonal, organizational, and time management skills.
• Comprehensive computer skills, with the ability to learn and utilize new and emerging technology.
• Advanced skills in Microsoft Suite, Adobe products, and standard methods of digital communication (e.g., web, text, chat platforms).
• Advanced skills in utilizing and administering social media platforms.
• Demonstrated tact, positive attitude, courtesy, and discretion in dealing with trustees, faculty, staff, students, high-level university officials, and the public.
• Ability to work independently as well as function effectively in a team and within a diverse group of people.
• Exercise good judgment in complex, new, and/or stressful situations.
• Manage multiple, concurrent projects and meet strict deadlines.
• Adaptability, flexibility, and willingness to work in a changing environment.
• Ability to work regular evening or weekend hours, travel regularly (including overnight stays), and maintain accuracy, honesty, and integrity.
• Ability to work within the Christian mission of Campbell University.