Director of Content and Creative Operations

About the role

We are seeking a Director of Content and Creative Operations to join our Hornets Sports & Entertainment (HSE) team. HSE Studios includes Creative Services, Social Media, and Video Production teams, supporting creative and content initiatives across the organization.

Responsibilities

• Lead operational oversight and cross-functional coordination for HSE Studios, including Creative Services, Social Media, and Video Production teams.
• Serve as the strategic liaison between department leadership, creative teams, and organizational stakeholders to drive alignment, timelines, prioritization, and successful execution of initiatives across the enterprise.
• Lead and mentor direct reports, including a Project Manager and Digital Asset Manager, establishing clear priorities, workflows, accountability, and professional development opportunities.
• Support departmental budget oversight and lead project-related meetings, resource planning, and key workflow functions as needed.
• Define project scopes, production timelines, operational priorities, and staffing considerations across all project types.
• Provide up-to-date reporting of project statuses, team capacity, and organizational priorities, ensuring creative and content needs are fulfilled in a timely and appropriate manner.
• Manage vendor relationships for productions, campaigns, shoots, installations, and creative initiatives of all sizes.
• Develop and optimize operational systems, workflows, and communication processes that promote collaboration, scalability, accountability, and efficiencies across HSE Studios.
• Oversee digital asset management operations, including asset organization, metadata governance, tagging standards, archive processes, accessibility, rights management coordination, and long-term content stewardship across departments.
• Partner cross-functionally to improve creative intake, production planning, prioritization, asset tracking, approvals, and workflow scalability across the organization.
• Attend and lead cross-departmental collaborations with Marketing, Partnerships, Digital, Brand, Content, and Production stakeholders to define how HSE Studios will support and execute strategic initiatives.
• Provide detailed recaps and lists of clearly-defined action items after internal and cross-departmental meetings.
• Periodically attend game nights, shoots, and event activations to observe operations and identify opportunities to enhance the HSE brand and fan experience.
• Help establish operational standards and best practices that strengthen consistency, efficiency, and creative excellence across all HSE Studios outputs.

Qualifications

• Bachelor’s degree in Communications, Marketing, Business Administration, Project Management, Operations Management, or a related business field from an accredited college or university.
• 8+ years of experience in creative operations, content operations, project management, production management, or related fields within sports, entertainment, media, agency, or brand environments.
• Previous experience managing or mentoring team members and leading cross-functional creative or production operations required.
• Adobe Workfront experience is preferred.
• Strong working knowledge of project management systems, reporting tools, production workflows, and digital asset management platforms.
• Experience establishing metadata standards, taxonomy structures, asset governance processes, and scalable content operations preferred.
• Excellent multi-tasking, planning, prioritization, and time management skills with ability to create and adhere to structure and process.
• Strong understanding of creative production principles, content workflows, and technical production processes across digital, social, print, video, and experiential platforms.
• Confident vendor, production, and partner management experience required.
• Able to shape research, data, operational insights, and organizational needs into strategic recommendations and workflow solutions.
• Excellent communication skills including written and verbal; ability to present ideas clearly and concisely to all levels of the organization.
• Awareness of trends specific to the sports and entertainment industry, standards in design, photography, social media, content production, and advertising.
• Strong knowledge of sports marketing, audience engagement, and revenue-generation principles, methods, and strategies is required.
• Strong knowledge of basketball culture required.
• Knowledge of Hornets brand is a bonus.
• Presents self in professional manner and has the ability to interact with all levels of organization and outside contacts.
• Strong interpersonal skills – listens to others, works well in a team environment, and effectively leads collaborative partnerships.
• Familiarity with AI and automation tools to support workflow efficiency, content operations, and production planning is a plus.
• Adapts easily to changing work environments while effectively managing competing demands and organizational priorities.
• Demonstrates a strong work ethic, remains dependable and reliable, is open to coaching, and persists through challenges.
• Operates with a high level of integrity and maintains the highest level of confidentiality.
• Works extended hours if needed, including Spectrum Arena events, all Hornets home games, nights, weekends, and holidays.