Director of Creative Media

About The Role

The Director of Creative Media reports directly to the Associate Athletics Director for External Operations and serves as the lead creative professional for Athletics and is responsible for developing and producing visual content that enhances the department's brand, supports recruiting efforts, engages fans and promotes the success of NKU student-athletes and programs. Working closely with coaches, student-athletes, athletics administrators and external operations staff, the Director of Creative Media develops and executes content strategies across digital and social media platforms through photography, videography, graphic design and other multimedia storytelling. The position plays a key role in advancing departmental priorities related to fan engagement, recruiting, ticket sales, fundraising and brand awareness. The Director of Creative Media provides creative leadership for athletics content production while also serving as a hands-on content creator. The position manages student workers and interns, establishes creative standards and helps ensure a consistent and recognizable visual identity for NKU Athletics.

Responsibilities

• Lead the planning, creation and production of multimedia content that promotes NKU Athletics, supports recruiting efforts, enhances fan engagement and highlights the achievements of student-athletes, coaches and programs.
• Produce content for social media, digital platforms, athletics websites, recruiting materials, fundraising initiatives and special projects.
• Serve as the department's primary visual content creator through photography, videography and graphic design. Capture athletics events, practices, community engagement activities and special events while producing creative assets that support departmental initiatives.
• Develop content plans and creative strategies that align with departmental goals and maintain a consistent visual identity across athletics platforms. Collaborate with athletics leadership and external operations staff to identify storytelling opportunities and support strategic priorities.
• Work closely with coaches, student-athletes, athletics communications, marketing, ticketing, development and corporate partnerships staff to create content that supports recruiting, fan engagement, sponsorship fulfillment and revenue-generating initiatives.
• Recruit, train and supervise student employees and interns. Assist with content scheduling, asset organization, equipment management and workflow coordination to support departmental creative needs.

Requirements

• Demonstrated experience in photography, videography & graphic design.
• Proficiency with Adobe Creative Cloud, including Photoshop, Illustrator, Premier Pro & related applications.
• Strong visual storytelling, creative thinking and content development skills.
• Knowledge of social media content creation and digital communication platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong communication, collaboration and organizational skills.

Qualifications

• Bachelor’s degree in Communications, Digital Media, Graphic Design, Marketing, Journalism, Photography, Video Production or a related field.
• Minimum of three years of professional experience in multimedia production, creative media, digital content creation, athletics communications, marketing or a related field.

Skills & Abilities

• Experience working in NCAA athletics, supervising student employees or interns, experience with motion graphics, animation or advanced video production techniques and a portfolio demonstrating photography, videography and graphic design work.