Director of Content Marketing & Corporate Communications

About the Role

MetroPlusHealth is committed to empowering New Yorkers by uniting communities through care. We believe that healthcare is a right, not a privilege. This role offers the opportunity to reinvent the voice of the company and content strategy through outstanding storytelling. As the Director of Content Marketing and Corporate Communications, you will lead a team in developing all aspects of internal and external content, manage the "Content Farm," and partner with internal departments, stakeholders, and New York City Health + Hospitals to implement content strategies.

Responsibilities

• Lead a structured and scalable content strategic framework with a “create once, publish everywhere” mindset and measure clear marketing ROI.
• Partner with departments, key stakeholders, and New York City Health + Hospitals on content development and initiatives.
• Manage the enterprise editorial calendar and oversee content activation, including public relations, social media, internal communications, website, blog, prospect, and member communications.
• Oversee the execution of content for regularly scheduled monthly email newsletters, weekly email programs, weekly blog posts, personalized digital experiences, etc.
• Partner with analytics and performance marketing to develop lead generation and customer engagement strategies, campaign and messaging ideas, optimization tactics, and PR initiatives.
• Serve as the principal point of contact for day-to-day work with the PR agency, communicate media goals, and manage press release creation and media pitching opportunities.
• Provide copy editing, guidance, and coaching to the content team and serve as quality control for company communications.
• Write and edit content, articles, white papers, emails, and other marketing and sales collateral.
• Write and edit internal communications and member communications as needed.
• Develop copy for company websites, landing pages, advertisements, webinars, and email campaigns.
• Consult and edit writing materials for C-level executives.
• Research key thought leadership ideas for content and placement, and pinpoint industry trends.
• Develop the content team into better writers and marketers through editing and revision processes.
• Perform other duties as assigned.

Requirements

• BA or BS in Communication, Public Relations, Journalism, or related field.
• 8+ years’ experience in content marketing and corporate communications.
• Strong insight generation to identify marketing opportunities.
• Experience leading and managing a team of internal and external resources, including capacity, deadlines, and final deliverables.
• Mind for efficiency and using resources creatively.
• Exemplary editing skills, capable of giving each piece of writing as many coats of polish as necessary—from comprehensive overhauls to speedy proofreads.
• Strong research skills, including following industry trends, tracking down blog stories, conducting market research, and interviewing customers and subject-matter experts.
• Proficiency in active voice, consistency and correctness, and AP Style.
• Track record of working on successful marketing campaigns.
• Experience with consumer and/or healthcare brands.
• Experience developing inbound marketing strategies.
• SEO experience.
• Proficiency in Google Analytics.

Skills

• Ability to project manage and multitask.
• Works well under pressure.
• Impeccable verbal and written communication skills.
• Strong editing skills.
• Organized, ahead of schedule, communicative, and accountable.
• Strong, positive team player.
• Strong attention to detail.
• Integrity and trust.
• Customer focus.

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