Director of Content Marketing

Core Responsibilities

• Own the firm’s end-to-end content marketing strategy, including vision, priorities, themes, channels, and success metrics.
• Lead the development and execution of an integrated content marketing strategy that aligns with firm priorities, strengthens brand positioning, and supports business growth objectives.
• Monitor content performance and engagement metrics, using insights to continuously refine strategy and demonstrate impact.
• Build strategies to create and amplify firm thought leadership, including white papers, newsletters, client alerts, and marketing collateral, in collaboration with communications and branding teams to support client development efforts.
• Partner closely with marketing, business development, and firm leadership to align content initiatives with campaigns, client priorities, and go-to-market strategies.
• Develop strategies to position practices nationally and work with professionals to market services and expertise both externally and within the Firm.
• Develop content programs that support awareness, engagement, and business development efforts across the full client lifecycle.
• Serve as the steward of the firm’s voice and thought leadership in the market.
• Grow and segment the firm’s client and industry contact database to support targeted campaigns, and publications.
• Develop and manage content-related project plans and budgets, ensuring on-time delivery, fiscal discipline, and alignment with firm priorities.

Qualifications

• At least 10-12+ years in content marketing or related fields.
• Prior people leadership experience.
• Experience operating at enterprise scale.
• Effective influencing senior stakeholders and executives.
• Minimum of a bachelor’s degree in marketing, communications, journalism, business, or a related field.
• Experienced team leader with demonstrated success driving high-performance collaboration.
• A team player who brings positive, can-do energy to their role and the team.
• Excellent spoken, written communication, interpersonal, and relationship-building skills.
• Experience leveraging CRM and analytics tools (e.g., Salesforce) to inform content strategy and performance measurement.
• Forward-thinking, results-oriented, deliverables-driven strategic thinker and self-starter with the ability to balance long-term strategic vision and effective day-to-day execution.
• Tech-savvy with demonstrated proficiency with the Microsoft Office suite, including Excel, PowerPoint and Word.
• Superb project and process management skills with the consistent ability to meet deadlines.
• Extremely detail-oriented and a strong sense of accountability and ownership of work products.
• Possess exceptional judgement, professionalism, and confidentiality.
• Commitment to exceptional internal and external client service.
• Demonstrated reliability and the ability to work both independently and collaboratively within a hybrid (remote and in-office) team environment.

Benefits

The base annual pay range for this role is between $160,000–$250,000. The base pay to be offered will vary and depend on skills and qualifications, experience and location. A full range of medical, financial and/or other benefits dependent on the position will also be offered.