Director of Content Marketing & Corporate Communications

About the role

A healthcare organization in New York City is seeking a Director of Content Marketing & Corporate Communications to lead the development and execution of content across internal and external channels. This is a highly visible opportunity to shape the organization’s voice, strengthen its brand, and lead an enterprise-wide content strategy reaching members, employees, partners, and the broader community.

Responsibilities

• Leading the organization’s content strategy, editorial calendar, and multi-channel communications across PR, social media, web, email, blogs, and internal communications
• Partnering with executive leadership, internal departments, key stakeholders, and external partners to develop compelling content and integrated communications initiatives
• Overseeing PR and media relations, including agency management, press releases, media pitching, thought leadership, and executive communications
• Developing and editing high-impact content including articles, campaigns, member communications, executive messaging, white papers, digital content, and marketing collateral
• Leading and developing the content team while partnering with analytics and performance marketing to measure engagement, optimize campaigns, and demonstrate marketing ROI

Requirements

• Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing, or a related field
• 8+ years of experience in content marketing, corporate communications, public relations, or a related discipline
• Previous experience leading content teams and managing enterprise-level communications; managed care or health plan experience strongly preferred, though adjacent healthcare industries will be considered
• Strong writing, editing, storytelling, SEO, and digital marketing skills, with experience using analytics to measure content and campaign performance

Pay

Compensation: $155,000 to $165,000

Schedule

The role offers a hybrid schedule, with 2 days onsite in the office and 3 days working remotely each week.