Director of Content Marketing

Core Responsibilities

• Own the firm’s end-to-end content marketing strategy, including vision, priorities, themes, channels, and success metrics.
• Lead the development and execution of an integrated content marketing strategy that aligns with firm priorities, strengthens brand positioning, and supports business growth objectives.
• Monitor content performance and engagement metrics, using insights to continuously refine strategy and demonstrate impact.
• Build strategies to create and amplify firm thought leadership, including white papers, newsletters, client alerts, and marketing collateral, in collaboration with communications and branding teams to support client development efforts.
• Partner closely with marketing, business development, and firm leadership to align content initiatives with campaigns, client priorities, and go-to-market strategies.
• Develop strategies to position practices nationally and work with professionals to market services and expertise both externally and within the Firm.
• Develop content programs that support awareness, engagement, and business development efforts across the full client lifecycle.
• Serve as a trusted advisor to senior stakeholders, translating business priorities into effective content strategies and initiatives.
• Grow and segment the firm’s client and industry contact database to support targeted campaigns, and publications.
• Develop and manage content-related project plans and budgets, ensuring on-time delivery, fiscal discipline, and alignment with firm priorities.

Qualifications

• At least 10-12+ years in content marketing or related fields.
• Prior people leadership experience.
• Experience operating at enterprise scale.
• Effective influencing senior stakeholders and executives.
• Minimum of a bachelor’s degree in marketing, communications, journalism, business, or a related field.
• Experienced team leader with demonstrated success driving high-performance collaboration.
• A team player who brings positive, can-do energy to their role and the team.
• Excellent spoken, written communication, interpersonal, and relationship-building skills.
• Experience leveraging CRM and analytics tools (e.g., Salesforce) to inform content strategy and performance measurement.
• Forward-thinking, results-oriented, deliverables-driven strategic thinker and self-starter with the ability to balance long-term strategic vision and effective day-to-day execution.
• Tech-savvy with demonstrated proficiency with the Microsoft Office suite, including Excel, PowerPoint and Word.
• Superb project and process management skills with the consistent ability to meet deadlines.
• Extremely detail-oriented and a strong sense of accountability and ownership of work products.
• Possess exceptional judgement, professionalism, and confidentiality.
• Commitment to exceptional internal and external client service.
• Demonstrated reliability and the ability to work both independently and collaboratively within a hybrid (remote and in-office) team environment.

Pay

The base annual pay range for this role is between $160,000–$250,000. The base pay to be offered will vary and depend on skills and qualifications, experience and location. A full range of medical, financial and/or other benefits dependent on the position will also be offered.

Benefits

EEO/AA EMPLOYER/Veterans/Disabled

Manatt is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, physical or mental disability, religion, creed, national origin, citizenship status, ancestry, sex or gender (including gender identity, gender expression, status as a transgender or transsexual individual, pregnancy, childbirth, or related medical conditions), age (over 40), genetic information, past, current, or prospective service in the uniformed services, sexual orientation, political activity or affiliation, genetic or and any other protected classes or characteristic protected under applicable federal, state, or local law. Consistent with the American Disabilities Act, applicants may request accommodations needed to participate in the application process.

This employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

IMPORTANT: If the Government cannot confirm that you are authorized to work, this employer is required to provide you written instructions and an opportunity to contact SSA and/or DHS before taking adverse action against you, including terminating your employment.

Employers may not use E-Verify to pre-screen job applicants or to re-verify current employees and may not limit or influence the choice of documents presented for use on the Form I-9. In order to determine whether Form I-9 documentation is valid, this employer uses E-Verify’s photo screening tool to match the photograph appearing on some permanent resident and employment authorization cards with the official U.S. Citizenship and Immigration Services’ (USCIS) photograph. If you believe that your employer has violated its responsibilities under this program or has discriminated against you during the verification process based upon your national origin or citizenship status, please call the Office of Special Counsel at 1-800-255-7688 (TDD: 1-800-237-2515).