Director of Content Marketing

The Director of Content Marketing is sought for a rapidly growing healthcare-focused organization. Key responsibilities include:

1. Define and execute a comprehensive content strategy to increase brand awareness, generate demand, and support customer engagement.
2. Build and maintain a long-term content roadmap supporting brand growth, demand generation, and customer lifecycle initiatives.
3. Identify market opportunities, audience segments, and messaging strategies to create differentiated positioning.
4. Establish scalable content frameworks, processes, and best practices to improve efficiency and consistency.
5. Create and distribute multi-channel, multi-format content across marketing programs.
6. Ensure consistent brand voice, messaging, and positioning across all communication channels.
7. Develop high-impact content, including thought leadership, research-driven assets, campaigns, and executive communications.
8. Own content calendars and ensure alignment with product launches, marketing campaigns, and business priorities.
9. Develop content performance strategies and KPI frameworks tied to engagement, pipeline, and revenue impact.
10. Analyze content performance, attribution data, and audience insights to continuously optimize strategies.
11. Partner with Demand Generation, Sales, Product Marketing, Product, Customer Success, and executive stakeholders to align messaging and business goals.
12. Oversee external communications initiatives, including brand positioning, public relations efforts, and executive thought leadership.

Requirements include:

• Experienced content marketing leader with 8+ years of experience, preferably in B2B, healthcare, technology, or similar environments.
• Strong background in demand generation and performance-driven content strategy.
• Deep knowledge of digital marketing channels, particularly LinkedIn and content distribution strategies.
• Experience using AI tools to improve content workflows, productivity, and marketing effectiveness.
• Excellent analytical skills with the ability to translate performance data into strategic recommendations.
• Demonstrated experience leading cross-functional initiatives and influencing senior stakeholders.
• Ability to create compelling narratives and communicate complex topics clearly.

Benefits include:

• Opportunity to play a key role in building and scaling a healthcare-focused organization with significant growth potential.
• Ability to make a direct impact on business growth and customer outcomes.
• Chance to contribute to improving healthcare education and supporting professionals worldwide.
• Hybrid work environment based in Oakland, CA, with remote candidates considered with quarterly travel requirements.
• Collaborative and mission-driven culture focused on innovation and meaningful impact.
• Opportunity to work closely with experienced leaders across marketing, product, and business functions.

Jobgether works by using an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Your shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.