Director of Content Marketing
Aligned Data Centers · Plano, TX · 2 days ago
MarketingFull-time
This job description outlines the role of a **Multimedia Content Director** at **Aligned Data Centers**, a company specializing in data center infrastructure and high-tech industries. The role is designed for a seasoned creator with a strong background in marketing and multimedia production, who can lead and execute successful campaigns while maintaining a consistent brand identity across all digital channels.
### **Key Responsibilities:**
1. **Content Strategy & Production Leadership:**
- Develop and execute a comprehensive content strategy that aligns with corporate growth objectives.
- Lead video production from concept to delivery, including scripting, filming, editing, and final delivery.
- Oversee high-quality, engaging multimedia content that translates technical and industry-specific topics into compelling narratives.
2. **Brand Advocacy & Collaboration:**
- Ensure visual identity, tone, and messaging consistency across all media.
- Collaborate with cross-functional teams (Marketing, Recruiting, Safety, etc.) to align storytelling with business goals.
- Partner with external agencies and stakeholders to amplify industry visibility and recruiting efforts.
3. **Editorial Calendar Management:**
- Design and manage a dynamic editorial calendar for video, photo, and written content.
- Track content performance metrics to refine strategy and maximize engagement.
4. **Storytelling & Video Production:**
- Lead video initiatives from concept to final cut, including travel for on-site filming.
- Produce short-form and long-form content for social media and internal campaigns.
5. **Team & Industry Engagement:**
- Collaborate with leadership to transform technical complexity into audience-friendly content.
- Launch and scale executive thought-leadership and employee spotlight campaigns.
### **Requirements:**
- **5+ years** of experience in marketing/multimedia production with a proven track record of successful campaigns.
- Proficiency in video production (framing, lighting, audio))))11111))111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111