Director of Consumer Marketing

About the role

Direct hire position in Katy offering a flexible base salary plus bonus. This is a 1-day hybrid role for a proven builder—someone who has successfully created markets, influenced consumer behavior, and scaled high-growth organizations. Ideal candidates will come from the marketing agency side, home services, cosmetics, health/wellness, or subscription businesses.

Report directly to the CEO and work closely with executive leadership to define the company's long-term growth strategy. This role offers significant room for internal promotability and the opportunity to build a consumer movement, develop a new category, and drive one of the largest untapped growth opportunities in healthcare.

Responsibilities

• Lead B2B and B2C national consumer growth strategy, brand development, public awareness initiatives, and strategic partnerships.
• Educate while building scalable programs that drive consumer adoption and measurable business growth.
• Develop and execute a national consumer marketing strategy.
• Build awareness around safe home sharps disposal.
• Position the company as the trusted national leader in consumer sharps mail-back.
• Drive measurable consumer acquisition, engagement, utilization, and retention.
• Create a nationally recognized consumer brand.
• Develop messaging that changes consumer behavior.
• Build educational campaigns that simplify safe sharps disposal.
• Establish the company as the category leader for home sharps mail-back.
• Lead omni-channel consumer marketing efforts including Paid Search, SEO, Social Media, Email Marketing, Content Marketing, Video, Influencer Partnerships, Public Relations, and Community Outreach.
• Measure and optimize Customer Acquisition Cost (CAC), Conversion Rates, Engagement, Kit Utilization, Return Rates, Customer Lifetime Value, and ROI.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 10+ years of progressive marketing leadership experience.
• 7+ years leading high-performing marketing teams.
• Demonstrated success growing consumer-facing businesses.
• Experience building national marketing strategies.
• Strong analytical and performance marketing expertise.

Benefits

• 401(k)
• Dental insurance
• Vision insurance
• Flexible Spending Account (FSA)
• Life insurance