Director of Communications, Admission and Financial Aid

Summary Of Responsibilities

Develop, implement, and continually refine the communications and marketing strategy for the Admission & Financial Aid division, ensuring Amherst's message of academic excellence, access, and affordability reaches diverse audiences.

Design integrated campaigns across print, web, social, and digital platforms to engage prospective students, families, and counselors, using research, data, and analytics to measure and improve effectiveness.

Ensure messaging aligns with College-wide brand standards and reflects Amherst's commitment to equity, inclusion, and belonging.

Project, Budget, and Team Management

Manage significant communications and marketing budgets, including contracts with external vendors and service providers, ensuring resources are used efficiently and strategically.

Supervise an Assistant Director of Communications, providing mentorship and fostering a collaborative, inclusive, and high-performing team culture.

Oversee the admission and financial aid websites, enrollment marketing platforms, and other communications infrastructure.

Creative Development & Content Execution

Partner with the Assistant Director of Communications to produce and edit print, digital, web, social media, video, and presentation content that is accurate, creative, and effective.

Draft and deliver clear, timely messaging for sensitive or high-profile topics, including financial aid policies, admission updates, and access and affordability initiatives.

Lead projects from concept through delivery, balancing strategic oversight with hands-on execution.

Ensure communications reflect diverse perspectives and resonate with students and families across a wide range of backgrounds and experiences.

Collaboration and Partnership

Work closely with the Dean of Admission & Financial Aid, senior divisional leaders, and colleagues across the College, including the Office of Communications, IT, Advancement, and Student Affairs, to align enrollment communications with broader institutional initiatives.

Build and maintain relationships with outside agencies and partners to bring innovative, mission-driven communications projects to fruition.