Director of Business Development - Base44

Responsibilities

• Build and lead a high-performing BDR team - hire, onboard, coach, and develop BDRs across outbound and inbound motions
• Design and own the outbound prospecting playbook: targeting strategy, ICP, messaging, sequencing, and channel mix
• Run a coaching-first operating cadence: daily standups, weekly 1:1s, call coaching, and performance reviews
• Define and own BDR KPIs - meeting volume, pipeline contribution, conversion rates, and activity metrics - and report them clearly to GTM leadership
• Partner closely with Sales and Marketing to align on ICP, campaign execution, and handoff quality between BDR and AEB
• Implement and optimize the BDR tech stack (sequencing tools, CRM hygiene, intent data, AI-powered outreach)
• Drive a culture of experimentation - test messaging, personas, and channels to continuously improve pipeline quality and velocity
• Build repeatable systems and playbooks for generating predictable pipeline

Qualifications

• 6+ years of B2B SaaS sales or sales development experience, with at least 2+ years directly managing SDR or BDR teams
• Proven track record of building or scaling an outbound BDR function, not just running an established one
• Experience selling or supporting sales of AI, ML, developer platforms, or product-led SaaS is a strong plus
• Strong understanding of outbound methodologies, sequencing tools, and CRM architecture (HubSpot or Salesforce)
• Data-driven mindset - you use metrics to coach, forecast, and make decisions
• Excellent communication and coaching skills, comfortable presenting to sales and GTM leadership
• Self-motivated, entrepreneurial, and energized by ambiguity in a high-growth startup environment

Additional Information

• We're Base44, a newly acquired part of Wix, on a mission to change how software gets built
• Our AI-powered platform allows anyone to create custom software applications using natural language - no traditional coding required
• We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions
• As our first BDR leader, you'll play a key role in shaping our go-to-market approach, working closely with our founders and Wix leadership to bring this transformative technology to market
• Approximate base compensation is $100,000 - 130,000/yr. In addition to base pay, this role includes variable compensation earned and company RSUs as part of the compensation package
• Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications