Director of Brand and Community

About the role

The Director of Brand and Community is a multi-disciplinary role that blends social media, digital marketing, design, website management, and community-focused event planning. This is a hands-on position for someone who thrives in a small business setting, can manage a wide scope of responsibilities, and enjoys building meaningful connections with both customers and partners.

Key Responsibilities

• Social Media & Content
• Develop, schedule, and publish engaging content across Instagram, Facebook, TikTok, and other platforms.
• Maintain a consistent brand voice that reflects Medici’s craft-centric, community-oriented identity.
• Capture and curate photo/video content from our cafés, roasting operations, events, and collaborations.
• Track analytics (engagement, reach, follower growth) and adapt strategy accordingly.
• Marketing & Communications
• Create and execute digital marketing campaigns around seasonal releases, partnerships, events, and retail promotions.
• Design digital and print assets (social posts, flyers, banners, email headers, etc.).
• Manage email marketing and customer communication (Mailchimp/Klaviyo or similar).
• Assist in maintaining our overall brand style and visual identity.
• Website & E-Commerce (Shopify)
• Update and maintain the Medici Roasting website and online store using Shopify.
• Upload new products, adjust layouts, manage product photography, optimize navigation, and keep menus and info current.
• Monitor online sales performance and assist with basic SEO tasks.
• Event Planning & Community Engagement
• Plan and execute community-focused events such as cuppings, tastings, seasonal launches, collaborations, pop-ups, and Coffee Fest activations.
• Cook up logistics (scheduling, materials, communication, partner coordination, onsite execution).
• Build and maintain relationships with local businesses, influencers, and organizations.
• Analytics & Strategy
• Provide light reporting on social media, email performance, web traffic, and campaign results.
• Bring new ideas, trends, and creative strategies to the table to increase brand reach and community connection.

Qualifications

• Portfolio demonstrating social media work, design, or web projects.
• Experience with Shopify (or similar e-commerce/CMS platform).
• Proficiency with Canva and/or Adobe Creative Suite.
• Strong writing skills and visual communication ability.
• Ability to juggle multiple priorities with excellent organization and follow-through.
• Comfort capturing photo and/or short-form video content.
• Interest in hospitality, coffee culture, and community-driven storytelling.

Compensation & Benefits

Salary: Based on experience and portfolio quality.
Suggested Austin-market band:
• Entry-level / early career: $45,000–$55,000
• Intermediate (1–3 years exp. + strong portfolio): $55,000–$70,000
• High-experience (3+ years, strong analytics + design skills): $70,000–$80,000+

• Full employer-paid health, dental, vision, and life insurance
• Two weeks paid time off (PTO)
• Free coffee (obviously ☕️)
• Opportunity for growth within a mission-driven local business
• Creative autonomy and close collaboration with leadership
• Flexible work from home options available.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.