Director of Brand & Creative

Job Purpose

Vego Garden Inc. is seeking a Director of Brand & Creative to define and scale the Vego Garden brand into a category-defining lifestyle company. The ideal candidate will own brand strategy, creative direction, and customer experience across digital and physical touchpoints.

Essential Responsibilities

• Strategic Brand Leadership
  

  • Develop and lead a clear brand roadmap that positions Vego Garden as the leading name in modern, sustainable gardening across digital and physical touchpoints.
  • Evolve our narrative beyond product features into a lifestyle-driven story centered on the joy of growing, harvesting, and eating your own food.
  • Own and evolve our visual identity and voice, ensuring consistency and excellence across all channels—from website to packaging to retail.
  • Define the role of each social platform to drive audience growth, engagement, and conversion while maintaining a cohesive brand presence.
  • Drive the roadmap for our digital experience, ensuring that storytelling and usability are harmonized to optimize navigation, storytelling, and conversion.

• Content & Creative Direction
  

  • Set the editorial vision and seasonal content themes across channels, building a scalable engine for high-quality video, photography, and written content.
  • Establish and govern the global brand voice, providing the strategic framework for all written communication to ensure it inspires, educates, and drives action.
  • Elevate real customer stories, making gardening approachable and building trust with new audiences.
  • Align creative strategy with Growth objectives, overseeing the development of high-performing assets for paid channels (Meta, TikTok, YouTube) that balance aggressive conversion targets with brand integrity.

• Go-to-Market & Cross-Functional Leadership
  

  • Lead end-to-end brand and creative for product launches, from positioning and messaging to multi-channel rollout.
  • Ensure a cohesive brand experience across all customer touchpoints, including paid media, lifecycle (email/SMS), website, retail, and post-purchase.
  • Direct the creative vision for all physical brand touchpoints and packaging, ensuring a premium, cohesive unboxing experience that reinforces brand loyalty.
  • Build, lead, and develop a multidisciplinary creative team (design, copy, social, etc.), balancing hands-on creative direction with strategic prioritization.

• Community & Marketing Awareness
  

  • Leverage reviews, community feedback, and behavioral data to identify friction points and inform brand and product decisions.
  • Stay ahead of trends in home, garden, and sustainable living to keep the brand relevant and differentiated.
  • Partner with Growth to ensure performance marketing, lifecycle campaigns, and influencer efforts are fully aligned with brand standards.
  • Help shape seasonal and lifecycle messaging that strengthens engagement and long-term customer loyalty.

Requirements

• Experience: 8-12+ years in brand, creative, or marketing leadership roles. Background in scaling a DTC or lifestyle brand from growth stage to maturity. Experience in the home/garden sector is a significant plus.

• Education: Bachelor's degree in Marketing, Communications, or Design (MBA is a plus but not required).

• Leadership: 3-5+ years managing creative or brand teams in a fast-paced, high-growth environment.

• Storytelling Maven: Proven ability to build a community-led brand and turn complex products into accessible, aspirational lifestyle stories.

• Data-Literate: You understand the "why" behind the data and can speak the language of both high-level creative and granular performance marketing.

• Organizational Mastery: Proven ability to manage a complex, multi-layered marketing calendar with expert-level proficiency, you thrive on creating the systems that allow creativity to scale.