Director, Neuroscience Marketing, Migraine

Main Responsibilities & Technical Competencies

• Cross-Functional Collaboration: Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations.
• Strategic Planning: Develop and implement comprehensive launch planning strategies to support the launch and growth of Dysport in migraine, ensuring alignment with overall brand objectives, business goals.
• Content Creation: Provide strategic oversight and final approval for HCP and patient marketing strategies and campaigns, ensuring cohesive brand storytelling and efficient deployment of resources.
• Media Planning & Management: Manage agency partners to establish agency operating models, and develop and execute a comprehensive media strategy that aligns with overall brand objectives; assess performance and optimize investment in external resources.
• Relationship Building: Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of patient marketing efforts.
• Market Analysis: Translate market insights into strategic pivots and portfolio-level recommendations.
• Budget Management: Own and manage the migraine launch marketing budget, ensuring effective allocation of resources to maximize the impact of initiatives.
• Performance Metrics: Establish KPIs and tracking mechanisms to measure pre-launch effectiveness and readiness.
• Advocacy and Awareness: Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with migraine.

HOW - Knowledge & Experience

• Bachelor’s Degree or Equivalent in relevant field. MS/MBA preferred.
• Minimum 15 years of relevant experience, with at least 5 years of pharmaceutical/biotech marketing experience; Experience with Neurotoxins & Migraine is required; preferably 2+ years focused neurotoxin migraine experience.
• Successful launch planning and execution experience.
• Experience with both personal and non-personal promotion, including pharma DTC creation, execution, measurement & optimization.
• Proven cross-functional leadership skills to lead across a complex matrixed organization.
• Strong communication and interpersonal skills, along with the ability to influence others.
• Able to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously.
• Track record of successful projects delivery and positive performance results.
• Strong scientific/medical aptitude and experience.
• Demonstrated success in project, vendor, and experience managing large budgets.
• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
• Excellent written and verbal skills and strong interpersonal communication skills.
• Willingness/ability to travel domestically. International travel may be occasionally required.
• Commercial field experience a plus.

Pay Range

The annual base salary range for this position is $190,000 - $280,000. This job is eligible to participate in our short-term incentives program.

Benefits

Ipsen offers a comprehensive employee benefits package, including:

• 401(k) with company contributions
• Group medical, dental and vision coverage
• Life and disability insurance
• Short- and long-term disability insurance
• Flexible spending accounts
• Parental leave
• Paid time off
• A discretionary winter shutdown
• Well-being allowance
• Commuter benefits
• and much more.