Associate Director, Marketing, Migraine Training & Education
Ipsen · Cambridge, MA · 1 wk ago
Marketing$165k–$236k/yrFull-time
Main Responsibilities & Technical Competencies
- Cross-Functional Collaboration: Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations.
- Program Design & Execution: Own the end-to-end process for HCP training & education, including: attendee registration (in partnership with field), didactic content, hands-on/procedural elements, including selection and mix of injection training approaches, training and management of instructors, oversight of program logistics.
- Sales Alignment & Partnership: Work closely with field team/leadership to ensure programs are effectively matched with appropriate audiences and well-supported by field.
- Relationship Building: Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of HCP training & education.
- Market Analysis: Monitor and understand market trends, attendee/customer feedback, and the competitive landscape to continuously refine and improve training & education programs.
- Budget Management: Manage the training & education budget, ensuring effective allocation of resources to maximize the impact of programs.
- Performance Metrics: Establishment of KPIs and tracking mechanisms to measure effectiveness of programs.
Behavioral Competencies Required
- Drive Vision and Strategy: Paints a compelling picture of the vision (future status quo) and strategy that motivates others to action.
- Customer (& Patient) Focus: Displays and echoes the patients' voice through all touchpoints; understands and integrates the patient ecosystem view; integrates the patient voice into everything we do; ensures we set and shape our sight on what matters for patients and society.
- Collaborate: Collaborates and communicates without boundaries, continuously removes organizational barriers; focuses on continuous improvement; integrates and leverages key learnings; showcases resourcefulness, learning/experimenting at scale, demonstrates strong entrepreneurial behaviors and mindset.
- Excellence in Execution: Approaches priority setting and setting the stage through the lens of execution; establishes clarity about the goals, accountabilities, timelines, and next steps; can identify/spot opportunities for real impact on patient and society; approaches priorities with focus and performance-driven mindset; displays a commitment to best practice sharing and setting; promotes single point of accountabilities.
- Influence: Listens and observes actively (paraphrases, summarizes, uses body language); reflects on what was said, builds on what others are saying; gets insights on objectives of other stakeholders and is able to identify common interests; actively seeks win-win partnerships/solutions; able to embark internal and/or external stakeholders without hierarchical relationships.