Associate Director, Neuroscience Marketing, Migraine HCP Marketing

Main Responsibilities & Technical Competencies

• Cross-Functional Collaboration: Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations.
• Strategic Planning: Develop and implement comprehensive marketing strategies, with oversight from the Migraine Brand Lead, to support the launch and growth of Dysport in migraine, ensuring alignment with overall brand objectives, business goals.
• Content Creation: Create and manage breakthrough, motivating, and compelling HCP-focused content and tactics across various channels, including personal promotion (e.g., CVA, eMVA), conference planning & presence, non-personal promotion.
• Sales Strategy & Support: Work closely with field team and leadership to ensure alignment, identify opportunities, and ensure team is appropriately supported.
• Relationship Building: Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of patient marketing efforts.
• Market Analysis: Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies.
• Budget Management: Manage the migraine launch marketing budget, ensuring effective allocation of resources to maximize the impact of initiatives.
• Performance Metrics: Establish KPIs and tracking mechanisms to measure pre-launch effectiveness and readiness.
• Advocacy and Awareness: Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with migraine.

Behavioral Competencies Required

• Drive Vision and Strategy: Requires strategic foresight and the ability to inspire alignment across stakeholders.
• Customer (& Patient) Focus: Develops patient marketing strategies and ensures the brand resonates with patient needs and experiences.
• Collaborates: Requires extensive cross-functional collaboration across internal teams and external agencies to ensure launch success.
• Excellence in Execution: Demands strong executional capabilities to manage launch readiness, campaign development, and performance tracking.
• Influences: Requires influencing diverse stakeholders across a matrixed organization and external partners to align on strategy and execution.

Knowledge & Experience

• Bachelor’s Degree or Equivalent in relevant field, MS/MBA preferred.
• Minimum 10 years of relevant experience, with at least 5 years of pharmaceutical/biotech marketing experience.
• Experience with Neurotoxins & Migraine is required; preferably 2+ years focused neurotoxin migraine experience.
• Commercial field experience a plus.
• Successful launch planning and execution experience.
• Extensive experience with HCP marketing including design and creation of promotional campaigns/materials, and congress planning/execution.
• Successfully history of managing relationships and significant budgets with creative and media agencies.
• Proven cross-functional leadership skills to lead across a complex matrixed organization.
• Strong communication and interpersonal skills, along with the ability to influence others.
• Able to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously.
• Track record of successful projects delivery and positive performance results.
• Strong scientific/medical aptitude and experience.
• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
• Excellent written and verbal skills and strong interpersonal communication skills.
• Willingness/ability to travel domestically. International travel may be occasionally required.

Pay Range

The annual base salary range for this position is $165,000 - $236,000. This job is eligible to participate in our short-term incentives program.

Benefits

• Comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts.
• Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.