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Associate Director, Neuroscience Marketing, Migraine Patient Marketing

Ipsen · Cambridge, MA · 1 wk ago
Marketing$165k–$236k/yrFull-time

Main Responsibilities

This role is critical to shaping the brand’s entry into the migraine space and will key in the development and execution of a comprehensive patient marketing strategy that positions Dysport for success in a competitive and evolving market.

  • Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations.

  • Develop and implement comprehensive marketing strategies to support the launch and growth of Dysport in migraine, ensuring alignment with overall brand objectives, business goals.

  • Oversee the creation and management of breakthrough, motivating, and compelling patient-focused content and tactics across various channels, including television, OLV, digital, print, and social media.

  • Manage agency partners to develop and execute a comprehensive media strategy that aligns with overall brand objectives.

  • Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of patient marketing efforts.

  • Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies.

  • Manage the migraine launch marketing budget, ensuring effective allocation of resources to maximize the impact of initiatives.

  • Establishment of KPIs and tracking mechanisms to measure pre-launch effectiveness and readiness.

  • Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with migraine.

Behavioural Competencies Required

  • Drive Vision and Strategy

  • Customer (& Patient) Focus

  • Collaborates

  • Excellence in Execution

  • Influences

Knowledge & Experience

  • Bachelor’s Degree or Equivalent in relevant field, MS/MBA preferred.

  • Minimum 10 years of relevant experience, with at least 5 years of pharmaceutical/biotech marketing experience.

  • Experience with Neurotoxins & Migraine is required; preferably 2+ years focused neurotoxin migraine experience.

  • Commercial field experience a plus.

  • Successful launch planning and execution experience.

  • Extensive experience with patient marketing including pharma DTC creation, execution, measurement & optimization.

  • Successfully history of managing relationships and significant budgets with creative and media agencies.

  • Proven cross-functional leadership skills to lead across a complex matrixed organization.

  • Strong communication and interpersonal skills, along with the ability to influence others.

  • Able to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously.

  • Track record of successful projects delivery and positive performance results.

  • Strong scientific/medical aptitude and experience.

  • Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.

  • Excellent written and verbal skills and strong interpersonal communication skills.

  • Willingness/ability to travel domestically. International travel may be occasionally required.

Pay Range

The annual base salary range for this position is $165,000 - $236,000.

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