Senior Director, Integrated Marketing, Neurosciences

About the role

If you're passionate about storytelling and crafting innovative, high-impact marketing strategies and thrive on leading transformation, we want to hear from you. Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are seeking a seasoned leader to drive integrated marketing for Neurosciences. From complex stroke care and cerebrovascular disease management to discovery in brain health and neurodegenerative disease, MUSC Neurosciences is helping shape the future of neurological care. As part of MUSC's Integrated Innovation Institute strategy, Neurosciences brings together clinical care, research, and education to accelerate innovation and improve outcomes for patients across South Carolina. Through multidisciplinary collaboration spanning cerebrovascular disease, precision health, advanced imaging, heart-brain science, brain aging, and dementia research, MUSC is strengthening the connection between scientific discovery and highly specialized patient care. We are looking for a seasoned marketer to lead neurosciences marketing efforts. This senior leader will serve as a relationship manager to key internal stakeholders, aligning on strategic priorities that inform comprehensive marketing plans. The individual will lead horizontal collaboration across the Office of Communications and Marketing (OCM), including communications, brand, public relations, and web, to develop and execute fully integrated strategies. Experience with PESO (paid, earned, shared, owned) channel strategy is required. This is an on-site role in downtown Charleston and reports to MUSC's Enterprise Deputy Chief Marketing Officer.

Responsibilities

• 50% - Establishes strategic vision and leads development of neurosciences-focused marketing communication strategies across enterprise, clinical, academic, and research missions for MUSC. Proactively monitors industry trends to inform long-term planning and growth strategies. Develops data-driven business cases that justify marketing investments to drive growth and market differentiation.
• 20% - Designs and executes integrated marketing campaigns and digital journeys tailored to key neuro audiences. Drives alignment across internal teams and external agency partners to deliver cohesive, high-impact strategies. Evaluates performance and communicates results, insights, and optimization opportunities clearly and effectively. Guides and influences cross-functional contributors to execute