Senior Director, Patient & Consumer Marketing (Neuro)

About the role

We are seeking a dynamic and results-driven Senior Director of Consumer/Patient Marketing to lead cross-portfolio initiatives within our Neurology Commercial Business Unit. This pivotal role requires a leader who can develop and execute innovative marketing strategies while implementing robust data-driven frameworks to measure and optimize the impact of those initiatives.

Responsibilities

• Lead the development and execution of consumer marketing strategies and tactical plans for rare disease portfolio assets across their respective product lifecycles (i.e., pre-launch, launch, and post-launch periods)
• Build business cases for patient-oriented programs that contribute to sustainable brand growth
• Develop innovative patient and caregiver focused tools and programs (e.g., disease education information and materials provided to patient, branded patient support tools/programs to improve HCP and patient communication, branded patient education information and materials provided to patient)
• Develop and implement geotargeted digital marketing campaigns to effectively reach rare disease and cardiometabolic patient populations, prioritizing precision over scale in all strategies
• Partner closely with the patient support services team to ensure alignment in patient communication and engagement strategies, including facilitating access to sponsored genetic testing programs
• Lead the evolution, development and execution of comprehensive marketing strategies for our Patient Ambassador Program
• Manage the recruitment, certification, and mentorship of new ambassadors, ensuring alignment with strategic objectives
• Work with cross-functional teams to analyze reimbursement trends and barriers, ensuring marketing strategies are aligned with patient access and affordability challenges
• Utilize data analytics to identify patient needs and preferences, tailoring marketing content and strategies to improve patient engagement and support outcomes
• Understand and leverage trends in the marketplace impacting Consumer Marketing and competitive benchmarking to data driven strategic insights to inform all patient/consumer marketing programs and tactics
• Work with cross functional teams to enhance the patient portion of the brand website
• Ensure cross-functional communication, alignment, and collaboration with Field Sales, Field Medical, Access and Reimbursement, Marketing, Legal, and Compliance
• Partner with Corporate Communications to develop and integrate public relations patient strategies and programs
• Work closely with HCP and scientific marketing teams to ensure consistency of branding and complimentary tactics
• Work closely with the rare disease Insights & Analytics team to structure a proactive approach to data collection and analysis
• Manage budgets and closely monitor performance, ensuring cost effective delivery of all programs while tracking and monitoring KPI’s
• Provide support to the development of the overall brand strategy, functional plans, and budget and ensure that patient-focused strategies and tactics are incorporated within their respective annual brand plans
• Attend industry conferences and networking events to promote the brand and establish connections

Requirements

• 14 years of biopharmaceutical marketing experience with at least 5 years in consumer marketing
• Neurology / Rare disease experience preferred
• Minimum of bachelor's degree is required, advanced degree (MBA, PhD, MD) preferred
• Proven track record with developing and implementing omnichannel consumer marketing plans that align with company goals and mitigate unique rare disease market challenges
• Demonstrated ability to lead strategically, drive performance, build alignment, inform, negotiate, and collaborate
• Proven team player with ability to navigate cross functionally
• Strong analytical skills both quantitative and qualitative

Qualifications

• Proven track record with developing and implementing omnichannel consumer marketing plans that align with company goals and mitigate unique rare disease market challenges
• Strong analytical skills both quantitative and qualitative

Skills

• Strategic thinker with the ability to develop and execute successful omnichannel consumer marketing campaigns in the rare disease market
• Ability to leverage analytics and insights to refine marketing plans and provide a compelling rationale for their evolution
• Experience in developing and executing successful patient-oriented programs that contribute to sustainable brand growth
• Experience in leading cross-functional teams to analyze reimbursement trends and barriers, ensuring marketing strategies are aligned with patient access and affordability challenges
• Experience in utilizing data analytics to identify patient needs and preferences, tailoring marketing content and strategies to improve patient engagement and support outcomes
• Experience in understanding and leveraging trends in the marketplace impacting Consumer Marketing and competitive benchmarking to data driven strategic insights to inform all patient/consumer marketing programs and tactics
• Experience in working with cross-functional teams to enhance the patient portion of the brand website
• Experience in managing budgets and closely monitoring performance, ensuring cost effective delivery of all programs while tracking and monitoring KPI’s
• Experience in providing support to the development of the overall brand strategy, functional plans, and budget and ensuring that patient-focused strategies and tactics are incorporated within their respective annual brand plans
• Experience in attending industry conferences and networking events to promote the brand and establish connections

Benefits

Not specified

Pay

$216,100.00 - $360,200.00 annually

Schedule

Not specified