Associate Director, HCP Marketing (Neuro)

About the role

The Associate Director of HCP Marketing will lead healthcare professional marketing strategy and execution for the Rare Neurology product in the U.S. This highly visible role requires a forward-looking individual with deep marketing expertise and the ability to navigate a competitive landscape.

Responsibilities

• Contributing and supporting the HCP marketing strategy, ensuring full integration with the broader brand strategy.
• Acting as a key advocate for the brand strategy, clearly articulating priorities and ensuring alignment across Regeneron teams.
• Overseeing the development of HCP engagement strategies, messages, and tactical campaigns tailored to Neurologist.
• Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
• Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
• Ensuring all marketing programs comply with corporate policies, regulatory/ethical frameworks, and alliance standards.
• Tracking and managing marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations.

Requirements

• Combining strategic and scientific acumen with an ability to translate insights into actionable marketing strategies.
• Having a proven track record of leadership and influence across organizational levels.
• Bringing exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiences both technical and non-technical, including senior executives.
• Excel in execution and project management within a fast-paced, dynamic, and competitive marketplace.
• Demonstrating organizational agility, adapting priorities and strategies to external market shifts or internal dynamics.
• Thriving in cross-functional and alliance settings, effectively shaping collaboration, alignment, and decision-making.
• Possessing strong experience in managing agencies and external partners, ensuring creative excellence and accountability.
• Being disciplined in managing budgets and resources aligned to strategic objectives.

Qualifications

• A Bachelors degree required; MBA strongly preferred.
• 10+ years of progressive experience in the pharmaceutical/biotech industry or related field and 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas.
• Rare Neurology experience strongly preferred.

Skills

• Strategic thinking and execution.
• Strong cross-functional collaboration.
• Effective communication and presentation skills.
• Market analysis and competitive strategy development.
• Project management and budgeting.

Benefits

• Comprehensive total rewards package including annual bonuses, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits.

Pay

$157,200.00 - $256,600.00 annually

Schedule

Full time