Associate Director, HCP Marketing

Responsibilities

• Develop and execute the U.S. HCP marketing strategy for deramiocel, including messaging, brand narrative, and the annual brand planning process, grounded in clinical data and market insight.
• Lead the creation and execution of integrated, omnichannel HCP campaigns across personal and non-personal promotion, digital, CRM, media, peer-to-peer, and conference/convention channels to deliver a seamless HCP experience.
• Translate the clinical program and emerging real-world evidence into compelling, compliant education and promotional materials and field-facing resources for neuromuscular specialists and the DMD care team.
• Partner closely with Sales to ensure marketing strategy aligns with field execution, and lead the development of training, selling tools, and field enablement resources.
• Own peer-to-peer strategy, including speaker bureau development and execution, and partner with Medical Affairs on KOL engagement and advisory board strategy.
• Lead the development and submission of promotional materials through the MLR/PRC review process, ensuring all work is compliant with regulatory, legal, and company requirements.
• Use market research, field insights, and competitive intelligence to identify HCP barriers and opportunities, refining strategy to increase brand adoption and engagement.
• Collaborate cross-functionally with Market Access, Patient Services, Commercial Operations, Medical Affairs, and Consumer/Patient marketing to ensure aligned, integrated brand strategy and execution.
• Manage the HCP marketing budget with rigor and clear ROI accountability, allocating resources against strategic priorities.
• Establish KPIs and performance metrics for HCP marketing activities to enable data-driven decision-making and continuous optimization.
• Plan and execute presence at key medical congresses, conventions, and strategic marketing programs.

Requirements

• Bachelor’s degree required; MBA or advanced degree (PharmD, MPH, or related) preferred.
• 8+ years of pharmaceutical or biotech commercial experience for Associate Director; 10+ years for Director, with a demonstrated track record of increasing responsibility.
• 3+ years of dedicated HCP marketing experience, with proven success developing and executing brand strategy and omnichannel campaigns.
• New product launch experience strongly preferred; experience in rare disease, neuromuscular, cell/gene therapy, or specialty/infused therapy is a strong asset.
• Deep expertise in biopharmaceutical brand marketing, messaging development, and multi-channel/omnichannel strategy.
• Working knowledge of MLR/PRC review processes, promotional compliance, and applicable regulations affecting pharmaceutical promotion.
• Strong analytical capabilities, with the ability to translate market research and data into actionable strategy and measurable outcomes.
• Excellent communication, executive presence, and cross-functional influence skills.
• Proven ability to build, refine, and scale processes and operate effectively in a fast-paced, growth-stage launch environment.