Associate Director, HCP Marketing

Job overview

Roles and responsibilities

Candidate Profile

About the role

The Associate Director / Senior Product Manager, HCP Marketing supports the development and execution of HCP marketing strategies for COMP360, inclusive of personal promotion field support and non-personal promotion digital and media initiatives. This role is responsible for translating HCP strategy into high-quality, compliant tactics that support launch readiness and drive HCP awareness, education, and engagement.

Responsibilities

• Support the development and implementation of HCP marketing strategies for COMP360, with a focus on core field materials, congress and peer-to-peer initiatives, and digital/media tactics.
• Participate in market research, analyze market trends, competitive activity, and customer insights, and synthesize findings to inform tactical planning and execution.
• Lead the development and approval of HCP marketing materials, campaigns, and tools that communicate COMP360's value proposition while ensuring alignment with medical, legal, and regulatory guidance.
• Collaborate with Sales, Market Access, Medical Affairs, and Patient Engagement teams to execute integrated go-to-market plans, including HCP education and resources that support appropriate patient identification and treatment awareness.
• Manage day-to-day agency and vendor workstreams, project timelines, budgets, and performance metrics to ensure efficient execution and continuous optimization.
• Cook up cross-functional alignment on HCP initiatives, proactively identifying dependencies, risks, and opportunities to improve execution.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred
• 6+ years of marketing experience in biotech/pharma or healthcare, with experience in HCP marketing, specialty therapeutics, CNS, or launch preparation preferred
• Strong working knowledge of US healthcare dynamics and promotional review processes; familiarity with payer, access, and regulatory considerations for investigational or specialty products preferred
• Experience supporting market research, brand planning, omnichannel marketing, agency management, and marketing analytics
• Excellent cross-functional collaboration, communication, project management, and attention to detail
• Mission-driven marketer passionate about mental health innovation and Compass's values