Director, Media Paid, Owned, Earned

About the role

The Director, Media leads the integrated media strategy across paid, owned and earned channels, ensuring effective reach, engagement, conversion, and brand building for U.S. commercial priorities.

Responsibilities

• Elevates media from channel execution to brands’ narrative amplification, ensuring brand ecosystems and partnerships are translated into scalable reach, premium positioning, and measurable commercial impact.
• Design integrated full-funnel ecosystems that connect awareness, engagement, education, and conversion across multi-category consumer journeys, whilst contributing to specific brand building.
• Develop and execute an integrated paid, owned and earned media strategy aligned to brand plans, consumer journey priorities, and commercial objectives.
• Translate brand platforms & sponsorships (e.g., F1, TAO, etc) into multi-channel amplification blueprints, ensuring content capture, storytelling, and performance activation are structurally embedded.
• Lead planning and governance of media investments (briefs, channel mix, spend allocation, partner governance) with a focus on ROI and brand safety.
• Own the editorial and content calendar across owned channels (web, CRM touchpoints, social) in coordination with Brand, CX and Creative teams.
• Oversee always-on and campaign-based paid media execution, including agency management, trafficking governance, and measurement frameworks.
• Drive earned media and social amplification strategy in coordination with Communications/External Affairs and community engagement partners (as applicable).
• Establish KPI standards and reporting cadence (reach, frequency, engagement, traffic, conversion, CPM/CPC/CPA, brand lift where available) and lead optimization actions.
• Ensure compliance with legal, privacy and responsible marketing requirements across all media and content.
• Build, mentor, and develop the media organization; define processes, standards, and tools to improve speed and quality of execution.

Requirements

• Bachelor’s degree required (Marketing, Communications, Media, Business or related); advanced degree preferred.
• 12+ years of experience in media strategy, digital marketing, or integrated marketing communications; 5+ years in people leadership roles.
• Demonstrated expertise across paid media, owned channel management (web/CRM/social), and measurement/analytics.
• Strong project management skills and ability to operate in a matrixed organization with multiple stakeholders.
• Experience managing agencies, vendors, and complex budgets.
• Designs full-funnel media ecosystem that integrates paid, owned, earned and experiential amplification into one coherent growth engine at service of the brand.
• Digital fluency across paid, owned and earned channels.
• Analytical mindset; performance measurement and optimization.
• Leadership and team development; stakeholder influence.
• Editorial/storytelling excellence.
• Governance and compliance orientation.

Qualifications

• Legally authorized to work in the US without sponsorship now and in the future.

Skills

• Strategic thinking and problem-solving.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and priorities simultaneously.
• Strong analytical and data-driven approach.
• Ability to build and maintain strong relationships with internal and external stakeholders.

Benefits

• Annual Base Salary Range: $202,400 - $253,000.
• Competitive base salary, annual bonus (applicable based on level of position).
• Great medical, dental and vision coverage.
• 401k with a generous company match.
• Incredible wellness benefits.
• Commuter benefits.
• Pet insurance.
• Generous PTO.

Pay

• Annual Base Salary Range: $202,400 - $253,000.

Schedule

• Hybrid work model.

Company Information

We are Philip Morris International, a global leader in the tobacco industry. Our mission is to deliver a smoke-free future. We are headquartered in Stamford, Connecticut, and our U.S. affiliates have more than 2,300 employees. PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022. We are committed to an inclusive, diverse culture where everyone's contribution is respected. We provide endless opportunities to progress and pursue your ambitions within a global business. We are proud to deliver our promise to society: To improve the lives of millions of smokers.

We are an Equal Opportunity Employer. PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees. PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022. Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.