Director, Marketing Strategy

About the Role

This individual serves as a collaborative thought partner to wealth marketing team leaders, helping to translate strategic direction into audience-centric marketing programs that resonate with TIAA participants and institutional partners. The Director of Marketing Strategy supports the development and execution of marketing strategies that drive client acquisition, engagement, and retention across TIAA's wealth management products and services.

Responsibilities

• Support and help execute the overall marketing strategy for Wealth Marketing, contributing to measurable business results at the department level.
• Coordinate across marketing functional areas — including brand, acquisition, digital, content, events, and analytics — to help put plans into action and track progress against defined goals.
• Contribute to the development of the audience strategy for Wealth Marketing by working collaboratively with business, distribution, product, analytics, and research partners.
• Support the build-out of engagement programs that reflect the Wealth brand promise, audience strategy, and go-to-market approach.
• Collaborate with marketing and business partners to help define and document client journeys spanning acquisition, engagement, and retention.
• Partner with marketing leaders and analytics to help define departmental KPIs and measurement frameworks aligned to business goals.
• Support annual planning processes, including maintaining the campaign calendar and tracking budget utilization against priorities.
• Build and maintain effective working relationships with marketing leaders, business stakeholders, and distribution partners to facilitate coordination and execution.

Requirements

• 5+ years of marketing, strategy, and/or financial services experience required; 7+ years preferred.
• Bachelor's degree in Marketing, Business, Analytics, or related field.
• Deep understanding of B2C and digital marketing and marketing as a driver of growth.
• Deep understanding of financial services and wealth management preferred.
• Proactive, “roll up your sleeves” problem solver who is energetic to build new marketing capabilities.
• Strong analytical skills with ability to translate data into actionable insights and strategic recommendations.
• Exceptional project management skills with demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Outstanding communication and presentation skills, with ability to influence and inspire stakeholders at all levels.
• Experience with marketing technology platforms, CRM systems, and enablement tools.

Skills

• Audience Insights
• Budgeting
• Campaign Management
• Differentiates Value Proposition
• Influence
• Lead and Demand Generation
• Marketing Analytics
• Marketing Channels
• Marketing Strategic Planning
• Prioritizes Effectively
• Relationship Management

Pay

Base Pay Range: $103,000/yr - $150,000/yr. Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include participation in an incentive program linked to performance.

Benefits

The organization is committed to making financial well-being possible for its clients and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness, and work-life offerings that can help you achieve and maintain your best possible physical, emotional, and financial well-being.

About the Company

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today we’re a market-leading retirement company fueled by world-class asset management. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come.

We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways.