Director, Marketing Strategy
Position Overview
The Jewish Federation of Greater Washington brings people, resources, and ideas together to strengthen Jewish life across our region. Strategic marketing helps connect people with Federation's mission, opportunities, and impact—inspiring them to participate, give, advocate, and deepen their relationship with our community. The Director, Marketing Strategy leads Federation's marketing function, shaping how we reach, engage, and move audiences to action.
Key Responsibilities
Lead Integrated Marketing Strategy
Led the strategy and planning of integrated marketing campaigns across Federation
Personally lead Federation's highest-priority and most complex marketing initiatives from strategy through implementation
Define campaign objectives, audiences, channels, sequencing, engagement, and conversion strategies
Develop audience strategies that connect people with relevant opportunities and move them toward deeper engagement with Federation
Translate organizational priorities into focused, actionable marketing plans and ensure they are carried through effectively
Guide integrated execution across email, website, social media, digital marketing, media relations, and other channels, stepping directly into priority initiatives where neededStrengthen Audience Strategy, Measurement & Innovation
Use campaign, channel, audience, and CRM data to identify trends, opportunities, and areas for improvement
Advance audience segmentation and constituent journey strategies that help Federation reach and engage people more effectively
Establish KPIs and measurement approaches, translating performance insights into recommendations about where Federation should focus and invest
Test and evaluate new channels, technologies, and marketing approaches, bringing relevant outside practices and ideas into FederationAdvance Marketing Excellence Across Federation
Serve as a strategic advisor on marketing, audience engagement, campaign planning, and channel strategy
Partner with the Director of Communications to integrate messaging, storytelling, and creative strategy with audience, channel, distribution, and engagement strategy
Partner with Financial Resource Development, program teams, and colleagues across Federation to develop marketing approaches aligned with fundraising, engagement, and organizational priorities
Strengthen the tools, systems, and practices that support integrated, effective marketing across FederationLead & Develop the Team
Supervise, coach, and develop marketing, media, and digital team members
Set priorities and align team capacity and resources with Federation's highest-priority opportunities
Create clarity around priorities, responsibilities, and expectations so the team can operate proactively and effectively
Anticipate and address competing priorities, capacity constraints, and bottlenecks
Foster a collaborative culture grounded in strong judgment, accountability, curiosity, experimentation, and continuous improvement
Qualifications
7+ years of experience in marketing, integrated campaigns, digital marketing, audience engagement, or a related field
Demonstrated success developing and leading integrated, multi-channel marketing strategies and campaigns
Strong working knowledge of audience strategy, digital engagement, email, social media, web, public relations, paid marketing, and campaign performance
Experience using analytics, audience insights, and performance data to inform marketing decisions and improve results
Experience with audience segmentation, CRM or marketing technology, and data-informed customer or constituent engagement strategies
Exceptional strategic thinking, prioritization, planning, and organizational skills
Excellent communication, collaboration, and relationship-building abilities
Experience leading and developing teams and working effectively across multiple stakeholders and priorities
Demonstrated sound judgment, decisiveness, curiosity, and the ability to bring clarity and structure to complex, fast-moving environments
Candidates must reside in or be willing to relocate to the Greater Washington (DC, MD, and Northern VA) region. This is a hybrid position, with 3 days a week required in our headquarters
About The Jewish Federation Of Greater Washington
The Jewish Federation of Greater Washington brings people together, mobilizes resources, and drives impact to strengthen Jewish life across Greater Washington and beyond. We serve as a strategic leader, convener, and catalyst, working across organizations, leaders, and communities to identify priorities, align efforts, and respond to evolving needs. By connecting people, resources, and ideas, we help drive coordinated action and build a vibrant Jewish future.
How We Work
Across roles, our work is grounded in: Clear priorities and shared goals
Accountability for outcomes, not just activity
Collaboration across teams and stakeholders
Consistent, aligned execution
A focus on impact and community need
How We Support You
Comprehensive health, dental, and vision coverage
Retailer plan with employer contribution
Generous paid time off, including Jewish holidays
Up to 6 weeks of paid parental leave (after one year)
Commuter bonus
Hybrid work environment
Ongoing professional development opportunities