Director, Marketing Strategy

About the Role

The Director of Marketing Strategy leads Studio II and is responsible for translating NAC's annual growth priorities into integrated marketing strategy and execution. This role owns the editorial calendar, campaign program, event strategy, brand standards, PR, thought leadership infrastructure, and internal communications across all channels and offices. The director works closely with the CMO, practice leaders, and Studio III to ensure every campaign, communication, and public appearance is strategically grounded, brand consistent, and tied to measurable growth outcomes.

Responsibilities

• Supports the development of the annual marketing plan alongside practice leaders and the CMO; owns full execution, translating agreed priorities into Studio II operational strategy with defined budgets, channel plans, campaign calendars, and delivery accountability.
• Develops and manages the annual editorial calendar across all channels, including LinkedIn, email, podcast, website, and print.
• Designs and executes integrated campaigns informed by Studio III intelligence and Studio IV analytics; manages content scheduling through the Martech stack.
• Owns content governance and brand standards across all marketing output; multiplies brand assets produced by the Handbuilt design department and ensures consistent brand language application across every channel, format, and office.
• Builds and manages NAC's thought leadership program, covering speaker pipeline, conference submissions, white paper program, and editorial voice strategy.
• Develops and executes the PR strategy as an integrated extension of the annual marketing plan.
• Plans and executes NAC's national and local event presence across conferences, client events, speaking engagements, and sponsorships to position NAC as a national brand while supporting local practice and relationship priorities.
• Manages internal communications to align principals, project managers, and seller-doers across all offices on brand positioning, messaging priorities, and marketing program updates.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field required; Master's degree preferred. In lieu of a degree, 8 or more years of directly relevant experience in strategic marketing leadership will be considered.
• 8 or more years of experience in integrated marketing strategy, brand management, or marketing communications with demonstrated leadership of multi-channel programs.
• AEC or professional services industry experience preferred.
• Proven ability to develop and execute annual marketing plans, editorial calendars, and integrated campaign programs.
• Experience with Salesforce Marketing Cloud, Asana, Canva, UX, Sprout Social, and Jasper.
• Experience managing event programs, PR strategy, and thought leadership initiatives.
• Strong data literacy with the ability to work with Studio IV analytics to continuously improve campaign performance.

Pay

$125,000–145,000