Director, Marketing Planning and Strategy - Walmart Connect International

About the Role

The Director of Marketing, Walmart Connect International leads the strategy, planning, and integration of marketing across Walmart Connect's international business, currently supporting Canada, Mexico, and Chile, with flexibility to expand into additional markets. This role serves as the strategic connector between global marketing organizations, partnering closely with Walmart Connect Marketing leads in each market, country General Managers, commercial leadership, and cross-functional teams.

The role has a two-way mandate: bring the best of Walmart Connect marketing into international markets through thoughtful localization and represent international market priorities within the Walmart Connect marketing organization to influence planning, messaging, and product launches.

Responsibilities

• International Marketing Strategy & Market Partnership
  • Serve as the primary marketing partner to Walmart Connect Marketing leaders across Canada, Mexico, and Chile.
  • Develop a deep understanding of each market's business strategy, commercial priorities, advertiser needs, and competitive landscape.
  • Represent international market priorities within U.S. Walmart Connect Marketing planning to ensure global initiatives reflect regional business needs.
  • Identify opportunities to scale successful ideas, campaigns, and innovations across markets.
  • Build stronger collaboration between international markets and the U.S. marketing organization.
  • Support expansion into future Walmart Connect international markets.
• Narrative Development & Market Positioning
  • Own the strategic marketing narrative for Walmart Connect International.
  • Develop market-specific positioning aligned with the global Walmart Connect brand while reflecting local customer needs.
  • Partner with country marketing leaders to define annual messaging priorities.
  • Develop messaging frameworks, value propositions, and positioning guides for each market.
  • Ensure consistency across executive communications, customer presentations, product launches, and sales materials.
  • Continuously refine messaging based on customer feedback, competitive intelligence, and market insights.
• International Events
  • Develop the international events strategy across Walmart Connect markets.
  • Lead flagship customer events, executive engagements, partner summits, and industry conferences.
  • Build repeatable planning frameworks that scale across multiple markets.
  • Ensure all events reinforce Walmart Connect's strategic narrative while reflecting local business priorities.
  • Partner with agencies, production vendors, and cross-functional teams to deliver exceptional experiences.
  • Share playbooks and best practices for local Marketing teams to leverage for local production.
  • Manage tentpole event budgets and program performance.
• Training, Enablement & Best Practice Sharing
  • Partner with WMC U.S. Training, Education & Development, Product Marketing, and market teams to define and deliver scalable learning and enablement support.
  • Identify common and market-specific capability needs, adapting global content, tools, and programs to reflect local business priorities.
  • Drive awareness, adoption, and effective use of learning resources, including learning-hub content, self-service modules, playbooks, and other enablement materials.
  • Establish mechanisms to capture, codify, and scale best practices and market learnings.
  • Measure enablement effectiveness and translate insights into continuous improvements.
• Cross-Functional Leadership
  • Partner closely with Product Marketing, Communications, Sales, Creative, Operations, and Legal.
  • Coordinate planning across U.S. and international marketing organizations.
  • Build trusted relationships with Walmart Connect Marketing leads, General Managers, and commercial leadership.
  • Drive integrated planning, governance, workback schedules, and executive communications.
  • Create visibility across markets to improve collaboration, reduce duplication, and accelerate execution.
• Program Management & Measurement
  • Develop integrated annual marketing calendars across international markets.
  • Define success metrics across content, campaigns, executive engagement, events, and enablement.
  • Measure business impact through customer engagement, pipeline influence, content adoption, brand awareness, and stakeholder satisfaction.
  • Track adoption of shared marketing programs and best practices across markets.
  • Continuously identify opportunities to improve efficiency, scalability, and collaboration.

Qualifications

• Required Experience
  • 8–10+ years of experience in integrated marketing, B2B marketing, content strategy, events, communications, or brand marketing.
  • Experience leading cross-functional marketing initiatives across multiple stakeholders and geographies.
  • Strong executive writing, storytelling, and presentation development skills.
  • Experience developing strategic positioning and executive narratives.
  • Proven ability to influence without direct authority across matrixed organizations.
  • Strong program management and organizational leadership skills.
  • Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
  • 1 year's supervisory experience or experience leading cross-functional projects.
• Preferred Experience
  • Retail media, advertising, commerce media, or technology experience.
  • International or global marketing experience.
  • Experience supporting multiple countries or regions.
  • Spanish language proficiency.
  • Master's in Business Administration (MBA).

Benefits

• Health Benefits
  • Medical, vision, and dental coverage.
• Financial Benefits
  • 401(k) and stock purchase plans.
  • Company-paid life insurance.
• Paid Time Off
  • PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting leave.
• Other Benefits
  • Short-term and long-term disability.
  • Company discounts.
  • Military Leave Pay.
  • Adoption and surrogacy expense reimbursement.
  • Live Better U: Walmart-paid education benefit program for full-time and part-time associates, covering tuition, books, and fees for high school completion, bachelor's degrees, English Language Learning, and short-form certificates. Eligibility requirements apply.

Pay

The annual salary range for this position is $132,000 - $264,000. Additional compensation includes annual or quarterly performance bonuses and may include stock for certain positions.