Director, Marketing Planning And Strategy - Integrated Planning Lead

Position Summary

The Integrated Planning Lead is responsible for driving enterprise marketing planning, operational excellence, and integrated execution across campaigns, channels, and business priorities. This role acts as the operational backbone of the marketing organization—connecting strategy to execution through scalable processes, workflow governance, resource alignment, and cross-functional orchestration.

What You'll Do

• Drive integrated marketing planning processes across all campaigns including owned-only.

• Partner with leadership to evaluate priorities, assess business impact, and optimize planning against organizational goals and capacity.

• Build and maintain integrated marketing calendars that ensure visibility, prioritization, sequencing, and dependency management across initiatives.

• Translate enterprise and business objectives into actionable marketing roadmaps, integrated campaign plans, and operational execution strategies.

• Facilitate annual planning workshops, leadership reviews, and cross-functional alignment sessions to establish shared goals, timelines, dependencies, and success metrics.

• Identify operational risks, timeline conflicts, and dependency gaps during annual planning cycles, proactively developing mitigation and contingency plans.

• Optimize intake and prioritization processes to balance business demand with team capacity and strategic priorities.

• Support budget tracking, operational planning, vendor coordination, and external agency workflows where applicable.

• Monitor campaign health, milestone completion, workflow adherence, and operational performance metrics.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

• 1 year's supervisory experience or experience leading cross-functional projects.