Director-Marketing PB Rehab

Mobile outpatient therapy role based in Westfield, NJ, serving assisted/independent living facilities and community homes. 30 hours per week, full-time with full benefits package.

About the Company

At Powerback, we're on a mission to improve lives. As the leader in physical, occupational, speech, and respiratory therapies, we help older adults stay active and thrive. With over four decades of trusted service, our reach spans skilled nursing centers, assisted and independent living facilities, outpatient clinics, and home-based care. We deliver personalized care exactly where and when it's needed most. Join an industry-leading team that restores hope and makes a lasting impact.

Why Powerback?

• Benefits: Medical, Dental, and Vision plans for Full-Time team members; Dental and Vision for Part-Time team members.
• Paid Time Off: Generous paid time off for both Full-Time and Part-Time team members.
• Support for New Grads: Powerback Clinical Mentorship Program starts on day one.
• Continuing Education: Free CEUs through Medbridge.
• H-1B Visa & Relocation Assistance: Visa or Green Card sponsorship support, plus a Journey Travel Program for working across the U.S. with full-time role security.
• Perks at Powerback: Exclusive discounts on Wireless/TV, Home/Auto/Renters and Pet Insurance, Childcare, Eldercare, and more. Earn rewards through the PowerZone Employee Recognition Program and expand expertise with the Clinicians in Action professional development program.

Responsibilities

• Direct all aspects of business development, recruiting, marketing, and sales within Powerback.
• Manage the Powerback Business Development and Recruiting Marketing team.
• Lead the development and maintenance of graphic communications presented to customers, including maintaining Powerback’s marketing image, collateral development, creative design, and collateral request fulfillment.
• Facilitate coordination and communication of marketing activities with various departments to reinforce a consistent Powerback voice and message.
• Manage, coach, develop, and support the Powerback Business Development and Marketing team.
• Support rehab business development activities and partner to establish strong relationships with new and existing referral sources.
• Implement processes and deadlines for the Marketing team, including building and presenting marketing tools and collateral to internal and external stakeholders.
• Oversee strategic brand management with a focus on company image.
• Develop and direct marketing plans in collaboration with key stakeholders, including clinical, operations teams, and customers.
• Maintain a deep understanding of market(s), customer behaviors, market segments, competitive landscape, competitive positioning, and reputation management.
• Oversee and maintain all social media channels for the company.
• Develop new marketing materials and modify/update marketing collateral using design software to meet organizational goals.
• Manage the proofing process of all materials before finalization or printing.
• Facilitate and direct production and distribution of marketing and promotional collateral, including brochures, postcards, advertisements, booths, inserts, and other materials.
• Manage vendor relationships to ensure timely, high-quality, and cost-effective product delivery.
• Lead the development and implementation of external communication programs supporting product and marketing position.
• Design marketing collateral with digital mediums in mind, including website, email, geo-fencing, etc.
• Support website administration as needed.
• Direct facilitation and coordination of trade show and event participation for Business Development and Recruiting teams.
• Manage and/or facilitate Powerback Consulting webinars.
• Perform all other duties as assigned.

Requirements

• Bachelor’s Degree required, with emphasis on Marketing, English, and/or Communication.
• 5-10 years of previous marketing experience, preferably in the healthcare industry.
• Demonstrated experience in marketing communications and creative design.
• Excellent written and verbal communication skills; experience creating business communications and presentations.
• Strong organization and interpersonal skills.
• Portfolio of design productions demonstrating talent preferred.

Pay

Posted salary range: USD $75,000.00 - USD $80,000.00 per year, plus a $5,000 bonus.