Director, Partnership Marketing - PBR

The Director of Partnership Marketing will lead the end-to-end management of commercial partnerships for PBR, delivering against partner brand and business objectives. This role will drive strategic planning for all assigned partners by identifying growth opportunities aligned with PBR and TKO business goals. The ideal candidate will collaborate closely with internal stakeholders including Marketing, Events, Media, PR, Brand, Legal, and Community Relations, serving as a cross-functional project lead to ensure seamless partner activation. They will act as the on-site partnership marketing lead at PBR events, overseeing experiential integrations and partner activations, and build and maintain strong relationships with brand partners, including client hosting and relationship development at PBR events.

Responsibilities

• Lead the end-to-end management of commercial partnerships for PBR, delivering against partner brand and business objectives.
• Drive strategic planning for all assigned partners by identifying growth opportunities aligned with PBR and TKO business goals.
• Collaborate closely with internal stakeholders including Marketing, Events, Media, PR, Brand, Legal, and Community Relations, serving as a cross-functional project lead to ensure seamless partner activation.
• Act as the on-site partnership marketing lead at PBR events, overseeing experiential integrations and partner activations.
• Build and maintain strong relationships with brand partners, including client hosting and relationship development at PBR events.

Requirements

• You Have These 10+ years of experience in partnership marketing, marketing strategy, consulting, commercial operations, or related fields, preferably within sports, entertainment, or media.
• Proven ability to lead cross-functional initiatives and manage complex partnership programs.
• Strong understanding of brand partnerships, sponsorship marketing, and client service models.
• Commercial mindset with experience supporting renewals, negotiations, and revenue-generating partnership strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Experience managing or mentoring team members in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, Economics, or a related field required; MBA or equivalent experience a plus.

Qualifications

• Commercial mindset with experience supporting renewals, negotiations, and revenue-generating partnership strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Experience managing or mentoring team members in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, Economics, or a related field required; MBA or equivalent experience a plus.

Skills

• Commercial mindset with experience supporting renewals, negotiations, and revenue-generating partnership strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Experience managing or mentoring team members in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, Economics, or a related field required; MBA or equivalent experience a plus.

Benefits

• Comprehensive benefits package including health insurance, retirement plans, and paid time off.
• Opportunities for career growth and development within a dynamic and innovative organization.
• Flexible work arrangements to support a healthy work-life balance.

Pay

• Competitive salary commensurate with experience and qualifications.

Schedule

• This position offers a flexible schedule to accommodate the needs of the role and the organization.

Contact

• To apply, please submit your resume and cover letter detailing your relevant experience and how you can contribute to the success of the PBR Partnership Marketing team.

About the Role

• The Director of Partnership Marketing will be part of the Global Partnerships team, driving the strategy and flawless execution of PBR (Professional Bull Riders) brand partnerships.
• This leader will deliver a best-in-class partnership marketing experience for key brand partners, serving as a consultative resource focused on driving measurable partner and business outcomes.
• This role will oversee a team responsible for the day-to-day management of brand partnerships, including program execution, strategic planning, and creative development across departments.

Preservation of Metadata

• For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.

EEO Statement

• TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities.