Director - Brand Marketing

Responsibilities

• Develop Annual U.S. Business & Brand Plans that create the vision for respective categories and deliver on our growth mindset and goals.
• Facilitates engagement across marketing teams and cross-functionally to develop a business case, priority alignment, scorecards & KPIs.
• Leads the development of respective programming on the U.S. National Marketing Calendar, setting the priority level and overall marketing strategy and goals.
• Creates the business cases that influences & inspires Senior Leadership to support national & test programs on our U.S Marketing Calendar and provides inputs into our annual AOP planning process and ongoing outlook/forecast updates based on learnings, program expectations, and calendar priorities.
• Leads respective projects/ initiatives in the marketing plan across a broad cross-functional team from ideation to implementation – with a key focus on collaboration, creativity, and critical thinking.
• Leads menu strategy and product development for Wendy’s, working closely with cross-functional teams such as R&D, Operations, Supply Chain and Finance to bring the strategy and initiatives to life.
• PARTNERS WITH THE ADVERTISING, MEDIA & AGENCY TEAMS TO CREATE STREAMLINED MARKETING CAMPAIGNS THAT DELIVER ON STRATEGIC U.S BUSINESS OBJECTIVES THROUGH DRIVING CREATIVE DIRECTION, CONSUMER INSIGHTS AND EVALUATION.
• LEADS A HIGH-PERFORMING U.S. BRAND TEAM, THROUGH ROLE CLARITY TO TEAMS AND BY LEVEL, EXPECTATION SETTING AND ACCOUNTABILITY CHECK-INS, AS WELL AS GROWTH AND DEVELOPMENT MINDSET AND ACTIONS.
• PREPARES CONTENT AND ENGAGES WITH FRANCHISEE AUDIENCES (WNAP, DMAP, ETC.) AS NEEDED TO PRESENT INFORMATION, GATHER INPUT, AND/OR INSPIRE EXCITEMENT AROUND NEW PROGRAMMING.

Qualifications

• Bachelor's Degree
• 20% Travel

Pay

$154,000.00 - $277,000.00 Annually