Director, Marketing Communications, US Wound Care (Fort Worth)

About the role

At Smith+Nephew, we design and manufacture technology that takes the limits off living. We're seeking a strategic, commercially minded Director of Marketing Communications to lead the communications, creative, digital, and media strategy for our US Advanced Wound Management (AWM) portfolio. This leader will shape how our brands connect with customers, elevate digital engagement, and drive business growth through impactful marketing communications.

What You'll Do

• Develop and execute the US marketing communications strategy for the AWM portfolio, ensuring alignment with business objectives and growth goals.
• Lead brand positioning, messaging, creative development, media planning, and digital marketing initiatives.
• Drive integrated omnichannel campaigns across digital, web, social, events, advertising, and promotional channels.
• Partner with global and US marketing teams to ensure brand consistency while tailoring strategies to meet local market needs.
• Oversee agency relationships, creative resources, and media investments to maximize return on marketing spend.
• Advance digital capabilities, including website optimization, marketing automation, and emerging technologies such as AI-enabled marketing.
• Establish and monitor key performance metrics to measure campaign effectiveness and business impact.
• Lead, coach, and develop a high-performing team of marketing communications, creative, and project management professionals.
• Manage creative production, asset governance, project prioritization, budgets, and execution to ensure projects are delivered on time and on budget.
• Serve as a trusted strategic partner across the organization and contribute to broader business, talent, and growth initiatives as a member of the US Marketing Leadership Team.

Qualifications

• Bachelor's degree required.
• 8+ years of progressive marketing experience, including 3+ years in marketing communications leadership.
• 2+ years of healthcare industry experience.
• Proven success developing and executing integrated marketing and digital strategies.
• Experience leading teams, agencies, and cross-functional stakeholders in a matrixed organization.
• Strong understanding of branding, creative development, media planning, and digital marketing.
• Experience with marketing technologies, analytics, websites, and automation platforms.
• Agency, brand management, or creative leadership experience is preferred.

Leadership Competencies

• Inspirational leader who can influence and drive alignment across complex organizations.
• Strategic thinker with strong business acumen and customer focus.
• Skilled at navigating change, ambiguity, and competing priorities.
• Collaborative problem solver with exceptional communication and stakeholder management skills.
• Organized, agile, and results-oriented, with the ability to manage multiple initiatives in a fast-paced environment.