Director, Lifecyle Marketing

Key Responsibilities

• Develop and execute a comprehensive lead generation strategy across paid, owned, earned, partner, and referral channels to attract, prioritize, and convert high-value seller audiences for the SmartSale program.
• Congduct audience research and maintain segmentation strategies that inform campaign targeting, messaging, nurture paths, and lifecycle programs — evaluating which seller segments are most likely to convert to listings and closed transactions.
• Design and manage highly segmented nurture journeys across email, SMS, phone, retargeting, and direct mail to engage prospective sellers from initial inquiry through appointment-setting and listing conversion.
• Build and manage reporting dashboards that track campaign effectiveness, funnel progression, and seller behavior, using performance data to identify gaps and develop programs that improve lead response, qualification, and conversion rates.
• Define lead quality criteria, scoring models, and prioritization frameworks with sales and analytics, increasing the volume of qualified seller leads while improving cost efficiency, conversion rates, and lead routing.
• Direct the development of content that educates and motivates prospective sellers throughout the funnel — from landing pages and email journeys to case studies and direct response assets — ensuring messaging reflects the financial and emotional complexity many SmartSale sellers are navigating.
• Serve as the marketing lead for SmartSale supply-side growth, aligning with sales on lead handoff quality and conversion feedback loops, and communicating results, learnings, and strategic recommendations to the GM of SmartSale and senior leadership.

Requirements

Proven expertise in lead generation, lifecycle marketing, nurture strategy, audience segmentation, funnel optimization, and marketing automation.

Qualifications

• Strong analytical mindset
• Experience in developing and executing comprehensive lead generation strategies
• Ability to design and manage highly segmented nurture journeys
• Proficiency in building and managing reporting dashboards
• Experience defining lead quality criteria, scoring models, and prioritization frameworks
• Expertise in developing content that educates and motivates prospective sellers
• Experience serving as the marketing lead for supply-side growth

Skills

• Strategic thinking
• Data analysis
• Marketing automation
• Email marketing
• Social media marketing
• Content creation
• Collaboration

Benefits

• Medical, dental, and vision insurance
• 401k plan with company match
• Paid Time Off (PTO)
• 12 paid holidays

Pay

The good faith base salary range for this role at the time of posting and hire is $180,000.00 – $190,000.00 per year. Actual compensation offered will be determined based on a number of factors, including but not limited to a candidate’s qualifications, skills, competencies, experience, and geographic location.

Schedule

N/A

Benefits

• Comprehensive benefits package
• Equal opportunity employer