Director, Lifecycle Marketing

Remote – US based candidates only, no visa sponsorship available.

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Media environment.

Responsibilities

• Lead client management and foster relationships with stakeholders
• Oversee client onboarding and transitions for seamless experiences
• Provide coaching and timely feedback to team members
• Collaborate with leadership to meet financial objectives
• Implement innovative marketing tactics and stay ahead of industry trends
• Develop and execute high-level client education strategies
• Integrate lifecycle marketing channels to enhance customer engagement

Requirements

• 10+ years of experience in Email & SMS Marketing roles
• 3-4 years of management experience
• Expertise in at least one ESP and one SMP, preferably Klaviyo, Braze, Iterable, or SFMC
• Demonstrated success in data analysis for marketing decisions
• Advanced computer skills including Google Suite, Excel & PowerPoint
• Strong multitasking and prioritization skills
• Excellent communication and interpersonal skills

Benefits

• Unlimited PTO and a fully remote work environment
• Comprehensive healthcare package including Dental and Vision
• Retirement plan with a 4% match
• Wellness perks including unlimited telemedicine and teletherapy
• Generous parental leave policy with 100% pay
• Access to learning and development resources and programs

Pay

$125,000 – $140,000 annually