Director, LAC Regional Marketing, Visa Commercial Solutions

About the role

Visa Commercial Solutions is seeking a Director to lead B2B marketing in Latin America and the Caribbean. The role is central to driving business growth and delivering innovative, results-oriented marketing programs.

Responsibilities

• Lead the development and execution of B2B marketing strategies that differentiate Visa Commercial Solutions offerings, communicate value to clients, and drive measurable outcomes.
• Develop impactful nurture programs to improve conversion rates from leads to opportunities.
• Oversee the creation of digital content, site development, and global rollout to optimize client engagement and lead generation across multiple channels.
• Drive Account-Based Marketing (ABM). Develop and execute targeted ABM strategies for high-value accounts and priority industry verticals, partnering with sales and client teams to deliver personalized, insight-driven campaigns that accelerate growth.
• Champion Customer Insights. Lead the collection and analysis of market research, competitive intelligence, and voice-of-customer data to inform marketing strategy, refine messaging, and identify emerging client needs and opportunities.
• Accelerate the development and deployment of impactful case studies, ensuring a consistent and compelling approach to sharing client successes internally and externally.
• Drive thought leadership initiatives to position Visa Commercial Solutions as an industry leader, collaborating with key stakeholders to showcase our expertise and value to clients.
• Collaborate closely with the Sales teams for granular tracking, reporting, and efficient lead management in the handoff from marketing to sales.
• Manage the marketing budgets for your customer segment, strategically allocating resources to maximize ROI and achieve business objectives. This includes managing strategic partners, approving production costs, and planning campaigns to optimize investments.
• Inspire, mentor, and lead a high-performing team, fostering a collaborative and innovative culture that encourages continuous learning and professional growth.
• Show strong executive communication skills, including impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal, and negotiation skills.

Qualifications

• Basic Qualifications: 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD.
• PREFERRED Qualifications: 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
• Bachelor’s degree in business or marketing. MBA preferred.
• B2B Marketing experience
• Proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries.
• Expertise in account-based marketing, campaign management, and event marketing.
• Strong analytical skills with experience in marketing performance reporting and data-driven decision making.