Director, Regional Marketing

Position Summary

The Director will support all current inline brands having responsibility for key account analytics as well as defining and delivering HCP education objectives, programs and resources to achieve educational objectives, ensuring they are aligned with the strategic brand objectives.

Performance Objectives

• Become a subject matter expert for customer analytics utilizing physician level data (i.e. the Compass report) to identify opportunities and provide data based direction to the brand teams on where to focus marketing initiatives to grow the business.
• Identify and expand regional KOLs. Develop KOL mapping. Develop and execute an in-depth plan of action to engage regularly with these regional KOLs to grow advocacy, collect insights for shaping market strategy, and support effective promotional and sponsored programs.
• Connect KOLs with cross functional partners and leadership for participation in certain activities (i.e. advisory boards, Taiho training, other speaking engagements), where applicable.
• Optimize organizational presence and key customer engagements through coordination with matrix partners (i.e., Marketing, Field, Access, Medical Affairs).
• Work cross functionally with Medical Affairs to gain alignment between Commercial and Medical Affairs initiatives where appropriate.
• Specific areas of focus would be pathway and KOL engagement. Work cross functionally with Market Access on GPO’s and large network accounts, ensuring community physicians are receiving educational resources through GPO channels.
• Evaluate and recruit speakers ensuring they have the disease area/product knowledge, presence, and ability to interact with program attendees. Provide input to the marketing leads regarding the Speaker Bureau including the development of educational content and training, ensuring compliance with SOPs and promotional guidelines.
• Assist the marketing lead(s) as an additional speaker bureau point of contact for the field.
• Be the face of the commercial team to the KOL Community and attend regional/local conferences and programs to engage with KOL/attendees as well as provide feedback on how to improve Taiho presence/content at these programs.
• Facilitate interaction and communication with Speaker Bureau HCPs and key KOLs, as well as communication and alignment across brand teams, internal functions, and multi-agency management.
• Develop Conference Symposia/Product Theaters strategy and plans for key congress meetings. Jointly work with marketing team (Sr. Director/Director) to lead on site management of symposia/product theaters at key congresses.
• Manage tracking/approval for compliant Sunshine Act reporting.
• Employ overall expertise in events planning, advertising/increasing awareness and content development across all aforementioned activities to ensure optimal outcomes.
• Regularly collaborate with team members, vendors and other company employees to understand educational needs. Share operational insights and knowledge from the HCP education effort to the Brand Marketers to improve impact.

Education/Certification Requirements

• BA/BS degree in science or business-related discipline, or the equivalent in experience.
• MBA or advanced like degree would be a plus.

Knowledge, Skills, And Abilities

• Minimum 10 years of pharmaceutical marketing and/or sales experience (working within a marketing team or as a sales representative in a pharmaceutical company).
• Oncology experience preferred.
• Strong scientific acumen and business acumen, with the ability to use knowledge of the industry and marketplace to formulate strategies that identify long-term benefits for our customers.
• Understanding of compliance environment in pharmaceutical promotions.
• Understanding of Pharma Guidelines and Sunshine Act.
• Ability to analyze and interpret information and data.
• Project management skills and superior time management abilities with a focus on meeting deadlines.
• Excellent organizations skills and the ability to move quickly between tasks while ensuring quality.
• Excellent verbal and written communications skills.
• Individual should be able to apply critical thinking process in order to optimize strategic initiatives and decision making.
• Takes initiative and able to successfully work in a fast-paced environment with multiple demands.
• Team player with the ability to work independently.

Pay Range

The pay range for this position at commencement of employment is expected to be between $224,400 - $264,000 annually. This pay range is based on the market range for positions of this type. However, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including annual bonus/incentive comp plans, potential long term incentive plan, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered.