Director, Integrated Planning

About the Role

An agency built for the modern media landscape helps brands cut through complexity with strategic planning, rigorous measurement, and innovative media investment strategies. Founded by former leaders of one of the industry's most respected independent agencies, the firm combines strategic depth with entrepreneurial speed. Despite being newly launched, it has already attracted an impressive roster of clients ranging from high-growth disruptors to household brands. They are seeking a Director of Integrated Planning to lead integrated media planning across brand and performance channels, translating business challenges into growth opportunities. This is a rare chance to join a rapidly scaling agency, work directly with founders, and help shape the future of the business.

Key Responsibilities

• Lead Media Strategy: Own integrated media planning across key accounts, translating business objectives into innovative, cross-channel strategies that drive measurable growth.
• Serve as Senior Client Advisor: Build executive-level client relationships, providing strategic counsel, presenting recommendations, and identifying opportunities to expand impact and investment.
• Guide Planning Excellence: Oversee the development, execution, and optimization of media programs, ensuring alignment between strategy, activation, measurement, and business outcomes.
• Drive Insights & Innovation: Leverage audience intelligence, research, and marketplace trends to uncover opportunities, strengthen performance, and inform long-term planning.
• Lead Cross-Functional Collaboration: Partner with investment, analytics, creative, and channel teams to deliver integrated solutions and a seamless client experience.
• Oversee Account Leadership: Manage multiple client relationships, ensuring high-quality deliverables, operational excellence, and consistent strategic direction.
• Develop High-Performing Teams: Mentor and inspire planning talent, elevating strategic thinking, client leadership, and overall team performance.

Requirements

• 8–12+ years of integrated media planning and strategy experience within an agency environment.
• Proven success leading media strategy and client relationships for complex, multi-channel accounts.
• Deep understanding of traditional and digital media planning, audience strategy, and communications planning.
• Experience presenting to and influencing senior client stakeholders and executive decision-makers.
• Strong leadership track record managing teams, developing talent, and driving cross-functional collaboration.
• Passion for media innovation, staying ahead of trends, and building long-term client partnerships.

Pay

$140,000 - 150,000 annually, based on experience

Schedule

Hybrid

Location

New York, NY