Director, Integrated Strategy & Planning

About the role

TCA is Omnicom Media’s national full-service performance media agency, combining the agility and challenger mindset of a boutique agency with the scale, technology, data and resources of Omnicom. The Director, Integrated Strategy & Planning leads audience-first media strategy across key accounts across national and local markets, connecting client business goals, consumer insights, channel strategy and investment. This highly client-facing role has a strong emphasis on leveraging Omnicom Media’s Omni marketing orchestration platform, including Investment + Channel Planner, to inform media recommendations and investment decisions. We’re seeking a critical thinker, confident client leader and impactful storyteller who brings a challenger mindset, uses Omni and audience intelligence to shape smarter media decisions, and continuously evolves strategy based on performance learnings.

Responsibilities

• Integrated Strategy: Develop full-funnel national and local market plans across linear TV, streaming/CTV, digital, social, audio and OOH
• Omni-Powered Planning: Use Omni Investment + Channel Planner to inform channel strategy, investment allocations and recommendations
• Client Leadership: Lead client-facing strategy, planning and investment discussions and clearly articulate recommendations
• Performance-Informed Planning: Apply in-market learnings and performance insights to evolve channel planning and future investment decisions

Qualifications

• 7-10+ years of integrated media strategy and planning experience
• Strong strategic, analytical and investment planning capabilities
• Confident client-facing presenter and storyteller

Skills

• Experience with media mix and planning platforms; Omni experience strongly Preferred
• Working knowledge of Mediaocean, STRATA, Core Direct, Nielsen, Comscore and/or Kantar

Pay

$140,000 - $150,000

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.