Director, Integrated Investment

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and a wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural, and future-proofed data capabilities.

About the role

This position requires a highly motivated person to assist in the day-to-day execution of account(s). The Director, Integrated Investment will be responsible for activating strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports.

Responsibilities

• Assist with planning and implementation for client accounts across digital and video (OLV, CTV & Linear) for clients in the Telecommunications sector
• Play a leading role in all aspects of campaign management including vendor liaison and reporting
• Lead in presentation of data, insights, and media to clients
• Oversee negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Train and support junior Buyers in billing, reporting, trafficking, analytics, and research
• Maintain intimate knowledge of consumer habits & touchpoints, i.e., digital OLV, CTV, and Linear
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Maintain a knowledge of all ad serving platforms across platforms
• Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, iSpot, & Campaign Manager
• Create dynamic presentations that effectively communicate to our clients
• Foster strong partnerships with key media vendors and collaborate with cross-functional leadership across internal teams
• Develop and strengthen client relationships, serving as a trusted strategic partner

Requirements

• B.A. or B.S. in Marketing, Advertising, or related field
• 8+ years of digital media buying/planning experience
• Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person
• Excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-through skills
• Strong analytical, research, and quantitative skills
• Hard-working, resourceful, and thrive in a fast-paced environment
• Advanced Google Suite, Excel, and PowerPoint skills, including formulas, v-lookup, conditional formats, pivot tables, etc.
• Strong understanding of the technology marketplace including awareness of key publishers, products, and trends
• Experience with Prisma and DCM preferred
• Experience with research tools such as Nielsen and Comscore preferred

Benefits

• Medical coverage, dental, vision, disability
• 401K retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

USD $121,315.00 - USD $140,000.00/Annually