Director, GTM Strategy & Operations

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. You're not expected to fit a mold — you're encouraged to break it and create something better.

Overview

The Director of GTM Strategy & Operations leads the end-to-end orchestration of how products and priorities move from concept to market, translating business strategy into clear, actionable go-to-market plans. This role aligns product, marketing, merchandising, and commercial teams through defined governance, planning frameworks, KPIs, and execution rhythms to ensure launches land with precision. Ultimately, they build the strategic and operational discipline that turns innovation into scalable, predictable growth.

What You'll Do

• Own operational excellence of GTM governance and cross-functional rhythms.
• Own and update the global GTM calendar with milestones and cross-functional checkpoints.
• Create and evolve GTM milestones, RACI, and tools.
• Review and refine GTM frameworks and templates (e.g., pitch decks, playbooks, readiness scorecards).
• Communicate clear, concise GTM status updates, readiness recaps, and alerts to stakeholders to ensure visibility, alignment, and accountability.
• Lead regular syncs with Marketing, Product, Creative, and Regional GTM leads to drive alignment.
• Accountable for calendar, milestone planning, presentation, and cross-functional alignment.
• Coordinate global GTM operating rhythms (e.g., seasonal kickoff forums, cross-regional share outs).
• Build and maintain detailed milestone workbacks (kickoffs, regional engagement, final line review, market launch, readiness, launch, insights).

What You'll Bring to the Table

• BS or BA in business, marketing, or a related field — or equivalent years of relevant and related experience.
• Minimum of 10+ years of experience in go-to-market, product, or marketing operations, or a related cross-functional role within a consumer, retail, or brand-led organization.
• Background knowledge in operational planning and program/project management.
• Understanding of the end-to-end GTM process, milestones, and deliveries associated.
• Experience maintaining GTM tools and systems.
• Demonstrated ability to drive cross-functional execution and deliver on time with quality.
• Strong communication skills with the ability to turn confusion into clarity.

Pay

Salary or pay range: $165,000 – $175,000. Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. This position is eligible to participate in a company incentive program.

Schedule

Crocs, Inc. believes in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. In-office requirements vary by work personas: Resident (5 days), Collaborator (4 days), Connector (2–3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

Benefits

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage; life and AD&D; short and long-term disability coverage; paid time off; employee assistance; participation in a 401k program that includes company match; and many other additional voluntary benefits.