Director, Growth Marketing (Acquisition)

Paid Media Strategy & Performance

• Own Magic Mind's complete paid acquisition strategy across Meta, Google, YouTube, AppLovin, and other channels, with Meta as the largest channel and your area of deepest expertise
• Own Meta media strategy across Facebook and Instagram, including prospecting, retargeting, and retention support
• Own a monthly Meta budget in the seven-figure range, plus the broader paid acquisition budget, with full accountability for CAC, ROAS, MER contribution, and spend efficiency
• Make cross-channel budget allocation decisions grounded in incrementality and blended efficiency, not siloed last-click metrics
• Architect and continuously refine Meta account structure, campaign consolidation, bidding strategy, audience strategy, and placement mix in line with current best practices
• Build and run a disciplined testing roadmap across audiences, offers, formats, and creative, with clear hypotheses and clean readouts
• Stay ahead of Meta's product roadmap (Advantage+, Partnership Ads, new placements and signals) and decide what to adopt, test, or ignore

Measurement & Incrementality

• Own our incrementality testing program, including geo-lift and holdout design, and translate results into budget decisions across channels
• Partner with our incrementality measurement partner (we work with Haus Analytics) to design clean tests and pressure-test what is actually driving incremental growth
• Partner with our broader measurement approach

Team Leadership

• Lead and develop two offshore direct reports responsible for in-platform execution, QA, and reporting
• Set clear standards, cadences, and review processes so the team scales output without sacrificing quality
• Build the SOPs, naming conventions, and QA checklists that keep fast-moving accounts clean and auditable

Creative Partnership

• Partner with the creative strategy team to turn performance signal into a steady pipeline of testable concepts
• Own the creative testing machine, constantly experimenting with how to test new creative ideas/concepts with minimal CAC impact
• Own the feedback loop that identifies winners early and scales them responsibly

Cross-Functional Partnership

• Partner with the brand team to keep performance creative on-brand and brand campaigns performance-aware
• Partner with the e-commerce team on landing pages, offers, and subscription mechanics that maximize conversion and LTV on the traffic you drive
• Bring the full paid portfolio together so creative, brand, and e-commerce see one coherent acquisition strategy rather than a set of disconnected channels

Reporting & Executive Communication

• Report performance and strategy directly to the CMO, including monthly board-facing summaries
• Connect paid output to business outcomes (CAC, contribution margin, payback, blended efficiency, incrementality), not just platform metrics
• Bring a clear point of view on what is working, what is not, and what you are changing next